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What is Marcode?

Marcode is a cutting-edge platform that leverages AI technology to protect brands and detect affiliate fraud, empowering ecommerce and digital marketing teams to defend their paid search investments and affiliate initiatives by identifying and averting problems such as affiliate hijacking, brand bidding, trademark violations, unauthorized coupon code exploitation, and harmful browser extensions that can dilute traffic, inflate costs, and generate false commissions. It features real-time surveillance of branded keywords across multiple search engines, performing regular assessments to reveal advertisers bidding on brand-specific terms and uncovering hidden affiliate identifiers, even when advanced cloaking methods are employed. Users can seamlessly monitor all advertisers, gather evidence, and take action to remove malicious actors from their ecosystem. Additionally, Marcode simplifies the trademark complaint process and offers tools to detect coupon abuse and monetization through extensions, thereby effectively reducing unnecessary expenses and protecting brand integrity while ensuring a straightforward user experience. In an environment where maintaining brand visibility is essential, Marcode emerges as a crucial resource for upholding a brand's reputation and financial well-being, providing a comprehensive solution for businesses to thrive in the competitive digital landscape. Moreover, its robust analytics and reporting features allow users to make informed decisions based on data-driven insights, further enhancing their strategic approach to brand management.

What is Adpulse?

Adpulse is a robust solution for overseeing, optimizing, and automating paid media campaigns, aggregating ad performance metrics from various platforms into one unified dashboard that simplifies the management process for both agencies and internal teams, enabling them to handle campaigns on popular platforms like Google, Meta (Facebook/Instagram), Microsoft, TikTok, LinkedIn, and Amazon Ads without the need to switch between different tools. This platform significantly improves visibility across multiple channels through customizable segmentation by team, account, or priority level, while also offering budget management tools that effectively monitor expenditures and adjust financial allocations to avert overspending. Furthermore, Adpulse incorporates performance optimization features that focus on actions with the greatest impact, empowering users to quickly react to insights and alerts that pinpoint critical issues or emerging opportunities. The platform also facilitates the management of search terms and close variants, which is essential for controlling high-cost keywords on a large scale, and includes shopping analysis tailored for return on ad spend (ROAS) reporting. Additionally, it integrates smoothly with tools like HubSpot and Slack to streamline alert management and actions, making the advertising process even more efficient. In essence, Adpulse is crafted to help users enhance their advertising success while reducing operational complexity, ultimately leading to more effective campaign management and improved return on investment.

Media

Media

Integrations Supported

Amazon Ads
Facebook
Google Cloud Platform
HubSpot CRM
Instagram
LinkedIn
Meta AI
Microsoft 365
Slack
TikTok

Integrations Supported

Amazon Ads
Facebook
Google Cloud Platform
HubSpot CRM
Instagram
LinkedIn
Meta AI
Microsoft 365
Slack
TikTok

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$27 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marcode

Date Founded

2023

Company Location

United Kingdom

Company Website

www.marcode.ai/

Company Facts

Organization Name

Adpulse

Company Location

United States

Company Website

adpulse.app/

Categories and Features

Categories and Features

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