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What is MarcomCentral?

MarcomCentral Enterprise provides a distinctive solution that caters to the needs of Marketing, Design, and Legal teams simultaneously. The platform, designed with user-friendliness in mind, supports a structured collaboration process where front-end designers can adjust specific sections as directed by Marketing Directors, who subsequently seek validation from the Legal department. This meticulous supervision ensures that crucial components like disclaimers and logos are consistently integrated throughout the creative process, allowing organizations to uphold rigorous brand standards while encouraging innovation. Accessible from anywhere, marketing materials stored in the cloud-based portal can be customized and disseminated by field teams across the globe. With templates that have already received approval, the marketing team can rest assured that all materials adhere to brand regulations. Moreover, the use of dynamic templates allows users to quickly modify text fields to create personalized assets without the need to submit requests to the marketing team, further streamlining the creative workflow. This forward-thinking strategy not only improves productivity but also enables teams to produce top-notch marketing materials with ease. Ultimately, MarcomCentral Enterprise revolutionizes the way organizations manage their branding efforts while promoting a culture of creativity and collaboration.

What is Dubidot?

Locators work in conjunction with scene detection, frame-based indexing, and the assembly of initial cuts to enhance the processing of media. Technologies such as speech-to-text, image recognition, and facial recognition are integrated into media analytics for more effective content analysis. The MUX system enables the direct matching of MXF video and audio files through web browsers, streamlining the media management process. By creating scenes from various clips and sub-clips, content creators can efficiently develop their projects. Live logging allows for easy indexing of candidates, actions, and hashtags during live broadcasts on both mobile and desktop platforms. It also supports rule-based media recording, which captures all relevant technical metadata and generates proxy files that adhere to the required standards of editing systems. This workflow includes all phases from planning and ingesting to indexing, sharing, distributing, and archiving content. An adaptable workflow further maximizes the efficiency of planning, recording, indexing, sharing, distributing, and archiving media assets. This flexibility allows for quick sharing of media sections and distribution across social media channels, enabling users to subscribe to various content offerings. Cognitive media coverage is enhanced through the use of OCR, speech-to-text, and both image and face recognition technologies, leading to a better understanding of the content. Moreover, evaluating media quality for specific contexts, such as print or online formats, is crucial for maintaining high standards and ensuring an optimal viewing experience. Vigilantly monitoring these quality parameters can greatly influence the success of media delivery and enhance audience engagement, ultimately leading to a more impactful interaction with the content.

Media

Media

Integrations Supported

Eloqua
Fishbowl
Google Analytics
IBM Watson
Marketo
PowerPoint
Salesforce
Salesforce Marketing Cloud
Sisense

Integrations Supported

Eloqua
Fishbowl
Google Analytics
IBM Watson
Marketo
PowerPoint
Salesforce
Salesforce Marketing Cloud
Sisense

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MarcomCentral

Date Founded

2000

Company Location

United States

Company Website

marcom.com

Company Facts

Organization Name

Dubidot

Company Location

Switzerland

Company Website

dubidot.com/features.html

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Inventory Control
Lead Management
Opportunity Management
Order Management
Partner Management
Product Management
Reseller Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Categories and Features

Brand Management

Approval Process Control
Artwork Management
Asset Management
Change Management
Fulfillment Distribution
Project Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

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