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What is Marigold Loyalty?

The landscape of brand loyalty is witnessing remarkable expansion, with 67% of consumers worldwide deeming their preferred brand's loyalty program as vital, while only 7% consider it insignificant. To forge lasting connections and motivate customers to return more often and increase their spending, it is essential to create loyalty programs that are highly tailored to recognize and reward individual customer actions. Marigold Loyalty facilitates the management of unique offers both online and offline, as well as when customers are near your establishment, by defining, managing, and targeting incentives like coupons, gift cards, discounts, cashback, sweepstakes, donations, and tangible rewards. Moreover, acknowledging members through a flexible tier system enables the delivery of personalized rewards that correspond to their level of engagement. This method not only rewards members with points for their buying habits and interactions—such as completing purchase histories, filling out surveys, writing reviews, registering, and attending events—but also deepens the bond between the brand and its dedicated clientele. Consequently, these initiatives not only bolster customer satisfaction but also significantly enhance brand engagement and loyalty. In turn, a well-executed loyalty program can lead to increased customer retention and a stronger competitive advantage in the market.

What is Loyaltify?

Loyaltify is a cloud‑based loyalty and customer engagement platform that enables businesses to design, launch, and manage digital reward programs without building their own mobile app or backend infrastructure. Positioned in the customer and employee loyalty software category, Loyaltify mostly serves restaurants, cafés, bars, beauty salons, spas, fitness studios, car washes, adventure and outdoor experience companies, professional services, and e‑commerce merchants, but it can be utilized by any businesses that want to retain customers, reward repeat purchases, and collect actionable data. Our platform issues digital cards that reside in Apple Wallet and Google Wallet, tracks spend or visit activity as points, stamps, or balance credits, and allows scheduled or automated promotional messages based on the milestones reached. Key capabilities prospective users should note: - Multiple reward mechanics (points, stamps, prepaid balance, tier levels, coupons, discount cards, reward cards) configurable per store or brand - Automated engagement via push notifications, email, and SMS for birthdays, referrals, and custom events - Wallet‑pass distribution for Apple and Google devices, eliminating the need for a separate mobile application - Built‑in CRM and segmentation that groups members by activity, tier, or custom fields for targeted campaigns

Media

Media

Integrations Supported

Brevo
Mailchimp
Mailchimp Transactional Email (Mandrill)
Mailgun
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
SendGrid
Twilio

Integrations Supported

Brevo
Mailchimp
Mailchimp Transactional Email (Mandrill)
Mailgun
Marigold Engage+
Marigold Grow
Marigold LiveContent by Liveclicker
SendGrid
Twilio

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

€19/month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

meetmarigold.com/solution/marigold-loyalty/

Company Facts

Organization Name

Loyaltify OÜ

Date Founded

2025

Company Location

Estonia

Company Website

www.loyaltify.io

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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