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What is Marin Software?

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

What is Bidhelm?

Bidhelm is a cutting-edge cloud platform aimed at improving the management of Google Ads campaigns. It provides in-depth analysis of campaign performance while automating vital tasks such as adjusting bids, managing budgets, overseeing keywords and search terms, creating ads, and generating detailed reports. Users can engage through a chat interface, asking questions, giving instructions, and reviewing recommendations alongside draft materials, while also determining which modifications require approval and which can be implemented automatically. Moreover, it creates and hosts targeted landing pages equipped with lead capture forms and integrates effortlessly with Google Merchant Center, enhancing Shopping and Performance Max campaigns for eligible plans. Designed to serve both businesses and agencies managing their own Google Ads accounts or those of their clients, Bidhelm features various subscription options that vary based on the number of supported accounts, users, reporting capabilities, and monthly AI task allowances; each subscription includes a base fee plus a 3% charge on managed ad spend, with custom pricing available for contracted agencies. In addition, Bidhelm's user-friendly interface includes tools for thorough account analysis, a historical audit log, and clear explanations of campaign actions, ensuring users are well-versed in their advertising strategies. This all-encompassing method aids users in fine-tuning their ad expenditures and realizing improved outcomes in their marketing campaigns, ultimately leading to greater success in reaching their advertising goals.

Media

Media

Integrations Supported

Google Ads
5X
Amazon Ads
CallRail
Commanders Act
CorralData
DV Publisher Suite
Data Virtuality
Delacon
FuseCommander
Gravity Data
Invoca
LinkedIn
Lyftrondata
Microsoft Advertising
Mozart Data
Telmetrics
TrustCommander
X (Twitter)

Integrations Supported

Google Ads

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$79/month
Starter: $79 per month plus 3% of managed Google Ads spend; includes 1 ad account and 1 seat. Growth: $199 per month plus 3%; includes 3 ad accounts and 3 seats. Both plans offer a 14-day trial; a card is required to start. Agency pricing is set by contract.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Documentation Hub

Training Options

Not specified

Company Facts

Organization Name

Marin Software

Date Founded

2006

Company Location

United States

Company Website

www.marinsoftware.com

Company Facts

Organization Name

Bidhelm

Date Founded

2026

Company Location

United States

Company Website

bidhelm.com

Categories and Features

Ad Management

Not specified

Ad Optimization

Not specified

Advertising Agency

Not specified

Campaign Management

Not specified

Display Advertising

Not specified

eCommerce

Not specified

Performance Marketing

Not specified

PPC

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
URL Builder

Search Engine Marketing (SEM)

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
URL Builder

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Referral Source Tracking

Categories and Features

Ad Management

Not specified

AI Advertising

Not specified

AI Marketing Agents

Not specified

PPC

Not specified

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