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What is Marin Software?

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

What is Brax?

Brax is a cutting-edge platform tailored for agencies and brands to manage their advertising efforts through a cohesive and centralized dashboard. Picture the convenience of making updates to all your campaigns at once. With the Native Power Editor from Brax, modifying any aspect of your campaigns is a breeze, thanks to its intuitive spreadsheet-like interface that simplifies the launch and optimization of your advertisements. Moreover, it facilitates direct comparisons across different platforms, providing valuable insights into the overall effectiveness of your brand's native advertising. You can easily import and link data from your current tools, such as Google Analytics, which allows you to track performance metrics across campaigns, content, and publishers at any time. Say goodbye to the errors that stem from human oversight and the financial burdens of incorrect assumptions. Brax gives you the ability to set up your tracking tags just once, ensuring accurate and reliable data for the long term. In addition, you can leverage macros to automatically insert campaign names, ad IDs, and publisher IDs, further boosting your productivity. This all-encompassing solution guarantees that your advertising initiatives are not only impactful but also well-informed, leading to better decision-making and improved results. Overall, Brax represents a significant advancement in how brands approach their advertising strategy.

Media

Media

Integrations Supported

5X
Amazon Ads
Bitium
CTM
CallRail
Car Wars
Commanders Act
Data Virtuality
Facebook Ads
Fone Dynamics
MSIGHTS
Telmetrics
TrustCommander
X (Twitter)

Integrations Supported

Google Analytics
Outbrain
Taboola
Voluum
Yahoo DSP

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$199 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Marin Software

Date Founded

2006

Company Location

United States

Company Website

www.marinsoftware.com

Company Facts

Organization Name

Brax

Date Founded

2014

Company Location

United States

Company Website

www.brax.io

Categories and Features

Ad Management

Not specified

Ad Optimization

Not specified

Advertising Agency

Not specified

Campaign Management

Not specified

Display Advertising

Not specified

eCommerce

Not specified

Performance Marketing

Not specified

PPC

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
URL Builder

Search Engine Marketing (SEM)

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
URL Builder

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Referral Source Tracking

Categories and Features

Campaign Management

Not specified

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