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What is Marin Software?

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

What is Darts?

Darts simplifies the oversight of PPC advertising initiatives and social media efforts, facilitating the evaluation of campaign effectiveness. Drawing from our extensive background in PPC advertising that dates back to 2005, we created Darts with the support of numerous clients and a significant investment exceeding tens of millions of dollars. Each setting we apply in our systems goes through a thorough manual verification process; however, we originally managed every adjustment by hand until the workload became too great to sustain. In the autumn of 2009, we launched an automated model for managing bids, and by the spring of 2010, we proudly rolled out our first automated PPC campaigns. We understood that many businesses often struggle with the time and resources needed to accumulate the essential experience, yet they still desire impactful results, which we are enthusiastic to deliver. Throughout the years, our dedication to improving the online landscape has remained steadfast, and it fills us with pride to observe this advancement unfold, reinforcing our goal to enable others in their digital journeys. This continuous evolution not only motivates us but also strengthens our resolve to innovate and support our clients in achieving their ambitions.

Media

Media

Integrations Supported

5X
Amazon Ads
Bitium
Car Wars
Commanders Act
CorralData
DV Publisher Suite
Data Virtuality
Delacon
Facebook Ads
Flows
Gravity Data
Invoca
LinkedIn
MSIGHTS
Microsoft Advertising
Mozart Data
Roundel
Telmetrics
TrustCommander

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Marin Software

Date Founded

2006

Company Location

United States

Company Website

www.marinsoftware.com

Company Facts

Organization Name

Darts

Date Founded

2013

Company Location

Russian Federation

Company Website

dartsplatform.com

Categories and Features

Ad Management

Not specified

Ad Optimization

Not specified

Advertising Agency

Not specified

Campaign Management

Not specified

Display Advertising

Not specified

eCommerce

Not specified

Performance Marketing

Not specified

PPC

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
URL Builder

Search Engine Marketing (SEM)

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
URL Builder

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Referral Source Tracking

Categories and Features

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Web Analytics

Not specified

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