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What is Marin Software?

MarinOne tackles the challenges faced by modern digital marketers. By unifying search, social media, and eCommerce advertising into a single platform, MarinOne enables advertisers to improve their campaign results through a comprehensive view of their customers. In an environment dominated by competitive giants like Google, Facebook, and Amazon, these platforms are not likely to facilitate the optimization of your advertising efforts across multiple channels. For performance marketers, harnessing their own data proves to be the most effective approach. MarinOne is designed to leverage all available data sources, such as your CRM, data warehouses, publisher insights, and various external signals. It aligns ad campaigns across multiple publishers, allowing you to fine-tune your budget allocation while analyzing the relationships between each channel. This functionality sets today’s performance marketers apart from the competition. Additionally, MarinOne enhances the capabilities of publisher tools, significantly boosting campaign effectiveness. As a result, it empowers marketers to navigate the intricacies of digital advertising with enhanced agility and confidence. Ultimately, this comprehensive approach positions MarinOne as a vital asset in the evolving landscape of digital marketing.

What is Evocalize?

Advanced digital advertising technology embedded within various platforms equips users with sophisticated marketing tools designed for customer relationship management systems, online portals, marketplaces, and brands with numerous locations, allowing them to convert data into significant revenue opportunities. eMarketer projects that by 2023, the digital advertising sector in the United States will exceed $201 billion, and the technology offered by Evocalize enables businesses to tap into this promising market potential. Merging the intent signals and data collected by your application with the Evocalize platform's intuitive self-service interface empowers users to implement intricate, data-focused advertising campaigns across prominent platforms such as Facebook and Google. This method provides marketing infrastructure as a service, highlighting Evocalize's achievement of delivering over 5 billion impressions, which showcases the dependability and scalability essential for offering exceptional online marketing solutions. Moreover, the embedded platform enhances the speed of going to market with its white-label options designed for seamless integration, while developers can utilize our APIs to craft personalized user interfaces that draw on our strong infrastructure, thereby allowing for a tailored advertising experience that meets diverse requirements. As the digital landscape continues to evolve, the ability to adapt these tools to specific business needs becomes increasingly crucial for success.

Media

Media

Integrations Supported

Amazon Ads
CallRail
CallTrackingMetrics
Car Wars
Commanders Act
DV Publisher Suite
Delacon
Facebook Ads
Flows
Fone Dynamics
FuseCommander
Gravity Data
Ikigai
Invoca
Lyftrondata
MSIGHTS
Meta Ads
Mozart Data
Roundel
TrustCommander

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marin Software

Date Founded

2006

Company Location

United States

Company Website

www.marinsoftware.com

Company Facts

Organization Name

Evocalize

Date Founded

2013

Company Location

United States

Company Website

www.evocalize.com

Categories and Features

Ad Management

Not specified

Ad Optimization

Not specified

Advertising Agency

Not specified

Campaign Management

Not specified

Display Advertising

Not specified

eCommerce

Not specified

Performance Marketing

Not specified

PPC

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
URL Builder

Search Engine Marketing (SEM)

Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Keyword Research Tools
Keyword Tracking
URL Builder

Web Analytics

Campaign Management
Conversion Tracking
Goal Tracking
Keyword Tracking
Referral Source Tracking

Categories and Features

Campaign Management

Channel Management
Contact Database
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Lead Management
Order Management
Partner Management
Reseller Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Customizable Branding
Reporting/Analytics
Search/Filter
Workflow Management

Infrastructure-as-a-Service (IaaS)

Analytics / Reporting
Log Access
Performance Monitoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Segmentation
Visitor Identification

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Dynamic Content
Landing Pages / Web Forms
Search Marketing
Social Marketing

Marketing Planning

Budgeting & Forecasting
Media Planning

Marketplace

Catalog Management
Category Management
Order Management
Payment Processing
Promotions Management
Vendor Portal

PPC

A/B Testing
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Landing Pages / Web Forms

Social Media Marketing

Analytics
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Multi-Account Management

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