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What is MarketPlan.io?

Optimize, execute, devise, and elevate your entire marketing strategy through a singular, powerful platform. Let Marketplan's canvas serve as the focal point for your complete campaign. Unify every element of your marketing initiatives into an intuitive, constantly evolving, interactive blueprint, removing the hassle of managing several marketing tools. Ensure your team is aligned both figuratively and literally, as you assign tasks, leave feedback, participate in conversations, share documents, stay updated on progress, and organize activities using the Kanban feature—all within one centralized application. Bid farewell to the dangers of underestimating or overspending on your marketing efforts. Anticipate your cost-per-click, total advertising budget, website traffic, leads, conversion rates, and sales, while experimenting with different scenarios and calculating your return on investment—all prior to launching your initiative. Equipped with solid data, you can make educated choices that yield substantial profits. Keep an eye on your ongoing campaigns with real-time analytics, and in the competitive arena, your marketing funnels evolve from basic outlines into responsive campaigns that adjust in real-time to enhance effectiveness. Each moment reveals new insights that can further sharpen your approach, ultimately leading to superior outcomes and sustained growth. With such capabilities, you are empowered to stay ahead in an ever-changing market.

What is Simple Admation?

Simple Admation is a marketing approval workflow, online proofing and project management platform built by Simple Marketing Solutions (simple.io) for marketing teams, creative agencies and regulated organisations in banking, insurance, health and retail. The problem Admation solves: marketing teams managing high volumes of campaign content typically rely on email chains, shared drives and disconnected review tools. The result is version confusion, missed deadlines, duplicated feedback and approval processes that lack a defensible audit trail — a real compliance risk in regulated industries. Admation manages the complete creative production process from structured brief to final approved asset in a single platform. • Project management: structured brief templates capture requirements before creative work begins. Task scheduling runs against live resource capacity, with campaign calendars, Gantt timelines and dashboards giving managers full visibility across every active project. • Approval workflow: assets route through sequenced, multi-level approval pathways. Stakeholders annotate directly online — print, digital, video and HTML — with all feedback consolidated in one view. Automated reminders keep reviewers accountable. Batch approvals and forwarding tools cut high-volume review cycle costs. • Online proofing: side-by-side revision comparison and consolidated feedback give creative teams a single source of truth across every review cycle. • Compliance: tamper-proof audit trail records every review action and approval decision with timestamps and reviewer attribution — exportable for regulatory submission. Mandatory checklists ensure compliance steps are confirmed before sign-off. • Resource management: live resource planner, time tracking, skill-based scheduling and workload dashboards. Used by Bupa, Bendigo Bank, RACV, HESTA, Hollard, Woolworths, Mondelez, Spotlight and Tourism Australia. Standalone product by Simple Marketing Solutions (simple.io)

Media

Media

Integrations Supported

Microsoft Teams
Simple Asset Manager
Simple Retailpath

Integrations Supported

Microsoft Teams
Simple Asset Manager
Simple Retailpath

API Availability

Has API

API Availability

Has API

Pricing Information

$10 per month
Free Trial Offered?
Free Version

Pricing Information

$50
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

ConversionFly

Date Founded

2015

Company Location

United States

Company Website

marketplan.io

Company Facts

Organization Name

Simple

Date Founded

2007

Company Location

Australia

Company Website

www.simple.io/products/simple-admation

Categories and Features

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Creative Management

Billing & Invoicing
Client Management
Collaboration
File Sharing
Project Management
Task Management
Time Tracking

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Online Proofing

Audit Trail
Due Date Tracking
File Sharing
Markup Tools
Role-Based Permissions
Status Tracking
Version Control

Project Portfolio Management

Budget Management
Collaboration
Dashboard
Issue Management
Milestone Tracking
Portfolio Management
Project Planning
Requirements Management
Resource Management
Status Tracking
Task Management
Time & Expense Tracking

Resource Management

Capacity Management
Data Visualization
Demand Forecasting
Drag & Drop
Employee Scheduling
Filtered Search
Resource Allocation
Skills Tracking
Utilization Management

Workflow Management

Access Controls/Permissions
Approval Process Control
Business Process Automation
Calendar Management
Compliance Tracking
Configurable Workflow
Customizable Dashboard
Document Management
Forms Management
Graphical Workflow Editor
Mobile Access
No-Code
Task Management
Third Party Integrations
Workflow Configuration

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