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What is Marketing Optimizer?

Marketing Optimizer is an all-in-one marketing automation platform crafted to improve the productivity of sales teams in acquiring leads and closing deals. It provides an extensive range of functionalities geared towards enhancing sales performance, including A/B testing, call tracking, lead management, campaign oversight, and email marketing tools. Furthermore, the platform integrates effortlessly with leading software for website testing, web analytics, and landing page optimization, allowing users to fully capitalize on their marketing strategies. This holistic strategy not only streamlines marketing efforts but also empowers organizations to refine their sales methodologies, making it an essential resource for businesses aiming for growth. Ultimately, Marketing Optimizer stands out as a vital asset in the competitive landscape of sales and marketing.

What is MarketWide?

MarketWide stands as DSI's innovative database marketing solution tailored for businesses and marketing firms alike. For those who manage customer or lead databases and aim to engage directly with their clientele, MarketWide facilitates the strategic formulation and implementation of complex direct marketing campaigns. Our advantage in the market stems from our low overhead, which allows us to provide this sophisticated and efficient software at a more competitive price than our less effective rivals. Look forward to the thrilling enhancements planned for MarketWide 5.3, designed to simplify and automate the essential tasks involved in directing marketing efforts. Users will have the capability to create and store specific criteria and segments in a library for future reference, promoting better organization. MarketWide also supports the development and implementation of extensive direct marketing initiatives, whether via email, direct mail, or telemarketing channels. Its strong data mining features enable users to collect critical business insights that can sharpen their marketing approaches. With a focus on an intuitive user experience, MarketWide empowers companies to adeptly navigate the intricacies of their marketing endeavors, ensuring success in an increasingly competitive landscape. This robust platform not only enhances efficiency but also encourages creativity in how businesses connect with their customers.

Media

Media

Integrations Supported

Unbounce
VWO Testing
WordPress

Integrations Supported

WebTrak

API Availability

API Availability

Pricing Information

$33.00/month/user
Small business - $249/mo
Growth - $499/mo
Established - $799/mo
Enterprise - price on request
Free Trial Offered?

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Windows

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Marketing Optimizer

Date Founded

2001

Company Location

United States

Company Website

www.marketingoptimizer.com

Company Facts

Organization Name

Decision Software

Date Founded

1989

Company Location

United States

Company Website

www.dsimarketingservices.com/marketwide.php

Categories and Features

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

CRM

Not specified

Email Marketing

Auto-Responders
Customer Surveys
Dynamic Content
Event Triggered Email
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
WYSIWYG Email Editor

Inside Sales

Auto-Dialing
Campaign Management
Dashboard
Data Management
Lead Distribution

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Sales Intelligence
Search Marketing
Segmentation

Sales Force Automation

Campaign Management
Customer Database
Email Marketing
Lead Management
Performance Metrics
Referral Tracking

Web Analytics

Campaign Management
Conversion Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking

Categories and Features

Campaign Management

Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration

Email Marketing

A/B Testing
Auto-Responders
Drip Campaigns
Event Triggered Email
Image Library
Mailing List Management
Reporting/Analytics
Template Management
WYSIWYG Email Editor

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Drip Campaigns
Lead Scoring
Segmentation
Social Marketing
Website Visitor Tracking

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