Ratings and Reviews 5 Ratings
Ratings and Reviews 0 Ratings
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What is Adobe Marketo Engage?
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What is FIREBusinessPlatform?
Systematically organize and oversee your company's customer and contact information, as this is essential for all sales, marketing, and support initiatives. Harness the power of marketing automation to improve engagement at every stage of the customer journey, starting from the first point of contact to becoming loyal advocates. Enhance your operational efficiency and responsiveness by promoting teamwork among sales, marketing, and support departments. Eliminate geographical constraints by integrating face-to-face video conferencing into your sales, marketing, support, and overall business strategies. By successfully executing these approaches, you can facilitate smooth communication and cooperation within your organization. Adopting these innovations will not only create a more agile and responsive business atmosphere but will also empower your teams to work more effectively towards common goals. A commitment to these best practices will ultimately elevate your overall customer experience and satisfaction.
Integrations Supported
V-Unite
123FormBuilder
AddEvent
BriteVerify
CallSquad
CorralData
Crafter CMS
Dreamdata.io
FullContact
Habsy
API Availability
Has API
API Availability
Pricing Information
Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure.
All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
Free Trial Offered?
Pricing Information
$19 per month per user
$19 per month for the first user then $9 per month per additional user
Free Trial Offered?
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
Company Facts
Organization Name
Adobe
Date Founded
1982
Company Location
United States
Company Website
business.adobe.com/products/marketo.html
Company Facts
Organization Name
1400degrees
Date Founded
2015
Company Location
United States
Company Website
firebusinessplatform.com
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
AI Marketing
Not specified
Campaign Management
Channel Management
Contact Database
Email Marketing
Lead Management
Multi-Campaign
eCommerce Marketing
AB Testing
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Segmentation
Email Marketing
A/B Testing
Artificial Intelligence
CAN SPAM Compliance
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Mailing List Management
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Lead Generation
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Lead Nurturing
A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management
Marketing
Not specified
Marketing Account Intelligence
Not specified
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Mobile Marketing
Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Personalization
A/B Testing
Account Based Marketing
Campaign Segmentation
Content Analytics
Sales Engagement
CRM Integration
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Templates
Sales Force Automation
Campaign Management
Channel Management
Contact Management
Customer Database
Email Marketing
Lead Management
Opportunity Management
Performance Metrics
Referral Tracking
Sales Intelligence
CRM Integration
Data Import/Export
Email Integration
Lead Scoring
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Social Media Management
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Marketing
Analytics
Contact Management
Content Management
Multi-Account Management
Post Scheduling
Categories and Features
Business Management
CRM
Marketing Management
Campaign Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign
Collaboration
Brainstorming
Calendar Management
Chat / Messaging
Contact Management
Content Management
Real Time Editing
Task Management
Video Conferencing
Contact Management
Activity Management
Appointment Management
Contact Database
Contact History
Contact Import/Export
Customer Pipeline
Email Marketing
Group Management
Interaction Tracking
Lead Management
Prospecting Tools
Sales Pipeline Management
Search / Filter
Segmentation
Social Media Integration
CRM
Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
eCommerce
CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Order Management
Product Configurator
Promotions Management
SEO Management
Shopping Cart
Templates
Email Marketing
A/B Testing
Auto-Responders
CAN SPAM Compliance
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Landing Page
Analytics
Drag & Drop
Form Creation
Real Time Editing
Responsive
Templates
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Lead Nurturing
A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Segmentation
Social Marketing
Social Media Management
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Social Media Marketing
Analytics
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Task Management
Collaboration
Gantt Charts
Mobile Access
Reporting/Analytics
Spreadsheet View
Time Tracking
To-Do List View
Video Conferencing
Electronic Hand Raising
Mobile Access
Presentation Streaming
Presentation Tools
Private Chat
Real-Time Chat
Screen Sharing
Two-Way Audio & Video
Video Conferencing
Whiteboard
Web Conferencing
Electronic Hand Raising
Mobile Access
Presentation Streaming
Presentation Tools
Private Chat
Real-Time Chat
Screen Sharing
Two-Way Audio & Video
Video Conferencing
Whiteboard
Webinar
Alerts/Notifications
Event Management
Live Chat
Multi-Presenter
Q & A
Reporting/Analytics
Screen Sharing
Social Media Promotion