Ratings and Reviews 5 Ratings
Ratings and Reviews 0 Ratings
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What is Adobe Marketo Engage?
Adobe Marketo Engage is an enterprise-grade, AI-powered marketing automation platform built to orchestrate personalized buyer engagement across the entire B2B customer journey. It functions as a centralized command center where marketing teams can design, automate, and measure omnichannel campaigns spanning email, web, webinars, chat, and digital channels. Through automated data capture and continuous profile enrichment, the platform maintains detailed lead- and account-level records that stay synchronized with CRM systems. This unified data foundation helps align sales and marketing strategies, ensuring consistent messaging and coordinated outreach. Marketo Engage enables sophisticated nurture streams, lifecycle programs, and account-based marketing campaigns tailored to specific audience segments. Generative AI capabilities accelerate content creation by assisting with email copy, landing pages, chat responses, and event summaries. Enhanced tools such as a modern email designer, meeting scheduler, and real-time webinar dashboards improve engagement and operational efficiency. Integrated analytics and multi-touch attribution provide visibility into marketing’s influence on pipeline and revenue, supporting data-driven investment decisions. Extensions like Adobe Dynamic Chat enhance conversational marketing, while Marketo Measure delivers deeper attribution insights. Built with scalability, compliance, and security in mind, the platform connects seamlessly with Adobe Experience Cloud and other enterprise applications. Organizations can use Marketo Engage to reduce campaign costs, improve lead quality, and increase revenue predictability. By combining automation, AI, and deep analytics, Adobe Marketo Engage empowers B2B marketers to drive measurable growth and stronger customer relationships.
What is InvestorFuse?
Speed up your deal closures and increase frequency by nurturing strong relationships with prospective clients. By minimizing the number of clicks and reducing mental strain, you can allocate more time to actual selling. Implement proven, automated messaging sequences that interact with leads across various touchpoints to boost response rates. Simply hit "start" to incorporate a personal touch into your lead communications, resulting in sellers proactively reaching out to you. This user-friendly software is tailored for investors, making the entire process straightforward without the need for any technical skills. Effortlessly oversee your leads without the uncertainty of what to do next, as you can systematically carry out your “Actions” for a streamlined workflow. The IF3 interface is custom-designed to match your preferred working style. Seamlessly create “Labels” for quick access and organization of your leads. Develop your own “Lead Sheets” to accurately gather crucial information. Enjoy rapid performance free from delays, because every second is valuable in business. Increase your contact rates with sellers by utilizing personalized emails and timely callbacks. You can reach out via strategically timed text messages, ensuring you are alerted to any responses so that no lead goes unnoticed. This efficient approach not only saves you precious time but also significantly improves your overall lead management effectiveness, allowing you to focus on what truly matters: closing deals successfully. With these tools at your disposal, you can elevate your business interactions to new heights.
Integrations Supported
Axis LMS
CallRail
Alteryx
Bloobirds
Delacon
DiscoverOrg
Hootsuite
Informatica Phone Validation
InsightSquared
LightBeam.ai
API Availability
Has API
API Availability
Pricing Information
Marketo Engage offers 4 packages that simplify the buying process (mapping to customer maturity) allowing flexibility and customization. All packages include Marketo Engage’s core marketing automation capabilities and native CRM integrations with our Growth package designed competitively priced for low maturity customers. Our Select package includes more advanced reporting and analytics, basic attribution and event and webinar marketing. Our 3rd tier package, Prime, includes everything in Select plus Target Account Management (ABM), Predictive Audiences (AI), Adv Journey Analytics, Workspaces & Partitions, Sandbox and more Interactive Webinars capacity. Our Ultimate package includes all of that along with Marketo Measure and Prime version of Dynamic Chat. Adobe does not require customers to move up to the next package tier to get more advanced functionality but do incent them with built-in discounts. Customers can customize each package with add-ons of specific features or capacity (e.g. more API calls). We offer performance tiers of our Prime and Ultimate packages (e.g. Prime Performance, Prime Performance Plus and same for Ultimate). These performance packages offer our more advanced Enterprise customers higher email throughput, faster operational workflows and overall better performance at scale through a variety of performance-boosting technologies and dedicated infrastructure.
All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
All packages are sold as yearly or multi-year licenses and are priced based on contact database size. Most value add-on capabilities are priced based on contact database size while a few are priced base on other value levers, such as Sales Insight, for ex., which is priced based. Adobe also offers a program called Pangea, which is Adobe's flexible consumption, single metric contracting model that gives customers the ability to leverage a bucket of credits (or interactions) across any of their licensed Adobe products throughout the term of the contract.
Free Trial Offered?
Pricing Information
$250 per month
$497 setup fee required
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Company Facts
Organization Name
Adobe
Date Founded
1982
Company Location
United States
Company Website
business.adobe.com/products/marketo.html
Company Facts
Organization Name
InvestorFuse
Date Founded
2016
Company Location
United States
Company Website
investorfuse.com
Categories and Features
Account Based Marketing
Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification
AI Marketing
Not specified
Campaign Management
Channel Management
Contact Database
Email Marketing
Lead Management
Multi-Campaign
eCommerce Marketing
AB Testing
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Segmentation
Email Marketing
A/B Testing
Artificial Intelligence
CAN SPAM Compliance
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Mailing List Management
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Lead Generation
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Lead Management
Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking
Lead Nurturing
A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management
Marketing
Not specified
Marketing Account Intelligence
Not specified
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
Mobile Marketing
Channel Attribution
Contextual Targeting
Email Marketing
Engagement Monitoring
Location-Based Marketing
Push Notifications
Personalization
A/B Testing
Account Based Marketing
Campaign Segmentation
Content Analytics
Sales Engagement
CRM Integration
Email Sequences
Email Tracking / Automation
Lead Management
Reporting / Analytics
Templates
Sales Force Automation
Campaign Management
Channel Management
Contact Management
Customer Database
Email Marketing
Lead Management
Opportunity Management
Performance Metrics
Referral Tracking
Sales Intelligence
CRM Integration
Data Import/Export
Email Integration
Lead Scoring
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Social Media Management
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Marketing
Analytics
Contact Management
Content Management
Multi-Account Management
Post Scheduling
Categories and Features
Lead Nurturing
Not specified
Real Estate
Not specified
Real Estate CRM
Not specified
Real Estate Wholesaling
Not specified
Sales Engagement
Not specified