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What is Marketron?

Optimize your advertising processes by merging digital and airtime management systems into one cohesive unit. Marketron NXT is uniquely positioned as the only cross-channel advertising platform specifically tailored for radio broadcasters. Increase your revenue while simplifying workflows, enabling advertisers to effectively reach audiences through both digital platforms and traditional radio using a unified approach. Improve operational efficiency by automating key processes, providing instant access to integrated sales, inventory, and billing data designed for broadcast companies of any size. By adding services like third-party digital solutions, mobile messaging, and email marketing, you can further broaden your revenue streams and enhance the value provided to advertisers. Additionally, streamline your operational workflow by digitally capturing orders, overseeing invoicing and payments, and offering performance verification through a comprehensive range of extra services. Such a holistic strategy empowers broadcasters to fine-tune their advertising tactics while remaining adaptable to the dynamic changes in the market landscape, ensuring sustained success and growth.

What is DIGIWARE RADIO?

DIGIWARE RADIO is an innovative software solution tailored for the efficient management of playlists and the creation of radio program schedules, significantly enriching the DJ-PRO radio automation system with enhanced intelligence and a wide range of additional features. Designed to integrate flawlessly with DJ-PRO, this software streamlines operations, enabling users to execute tasks quickly and effectively. A key advantage is the ability to modify schedules in real-time, allowing for adjustments just moments before a broadcast, which promotes flexibility and quick adaptability. Serving as a powerful tool for audio and music programming, DIGIWARE RADIO accommodates both multi-user and multi-station setups, along with options for single-user and single-station operations. Its sophisticated design addresses the needs of complex multi-programming, efficiently overseeing daily programming for various radio stations even when they operate across different commercial split-zones. The intuitive graphical interface further simplifies the management of multiple channel schedules, including the administration of separate commercial split-zones, making it an exceptionally user-friendly option for radio professionals. In summary, DIGIWARE RADIO harmoniously combines state-of-the-art functionality with user accessibility, positioning itself as the ultimate solution for all radio broadcasting requirements, regardless of scale or complexity. Moreover, it stands out by adapting to the evolving needs of the broadcasting landscape.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

Mac

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Marketron

Date Founded

1969

Company Location

United States

Company Website

www.marketron.com

Company Facts

Organization Name

AxelTech

Date Founded

1996

Company Location

Italy

Company Website

www.axeltechnology.com/digiware-radio/

Categories and Features

Advertising

Not specified

Radio Automation

Not specified

Revenue Management

Not specified

Categories and Features

Music Scheduling

Not specified

Radio Automation

Not specified

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