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What is Marketron?

Optimize your advertising processes by merging digital and airtime management systems into one cohesive unit. Marketron NXT is uniquely positioned as the only cross-channel advertising platform specifically tailored for radio broadcasters. Increase your revenue while simplifying workflows, enabling advertisers to effectively reach audiences through both digital platforms and traditional radio using a unified approach. Improve operational efficiency by automating key processes, providing instant access to integrated sales, inventory, and billing data designed for broadcast companies of any size. By adding services like third-party digital solutions, mobile messaging, and email marketing, you can further broaden your revenue streams and enhance the value provided to advertisers. Additionally, streamline your operational workflow by digitally capturing orders, overseeing invoicing and payments, and offering performance verification through a comprehensive range of extra services. Such a holistic strategy empowers broadcasters to fine-tune their advertising tactics while remaining adaptable to the dynamic changes in the market landscape, ensuring sustained success and growth.

What is DJ PRO?

DJ Pro Classic meets the varied needs of both extensive radio networks and smaller, local stations, with more than 1500 radio broadcasters worldwide choosing DJ-PRO for their broadcasting requirements. This software allows for the simultaneous management of multiple radio stations, providing tailored playouts for different regions along with distinctive advertisement segments. It is designed to work seamlessly with any audio board and accommodates numerous audio formats, such as WAV, MP3, MP2, and MPG. DJ Pro Classic can function effectively in stand-alone, networked, and multi-server settings, allowing thousands of workstations to be managed through a LAN connection. It also includes various redundancy options to guarantee uninterrupted server management, featuring an "automatic auto-change network connection" that prevents any disruptions during broadcasts. Enhanced integration with MS/SQL has been added to improve overall system performance. Moreover, the DJ-Live Remote module allows for live audio feeds from remote locations to be sent directly to the main radio studio, making it especially suitable for live events. By offering such a robust suite of features, DJ Pro Classic ensures broadcasters have access to reliable tools that enhance their operational efficiency and adaptability. This all-encompassing solution makes it a popular choice for those in the broadcasting industry.

Media

Media

Integrations Supported

Integrations Supported

SQL Server
YouTube

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

€2,220 one-time payment

Supported Platforms

SaaS

Supported Platforms

SaaS
Windows

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Marketron

Date Founded

1969

Company Location

United States

Company Website

www.marketron.com

Company Facts

Organization Name

AxelTech

Date Founded

1996

Company Location

Italy

Company Website

www.axeltechnology.com/dj-pro/

Categories and Features

Advertising

Not specified

Radio Automation

Not specified

Revenue Management

Not specified

Categories and Features

DJ

Not specified

Music Scheduling

Not specified

Radio Automation

Not specified

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