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What is Maropost Merchandising Cloud?

Maropost Merchandising Cloud is an AI-driven ecommerce search and merchandising solution built to improve how shoppers discover products and navigate online catalogs. The platform combines intelligent site search, automated category merchandising, personalized recommendations, and manual merchandising controls within one environment. Its search technology uses shopper behavior, natural language understanding, spelling tolerance, autocomplete, synonyms, and intent-aware ranking to surface relevant results beyond exact keyword matching. This allows shoppers to find products even when they use misspelled terms, vague descriptions, or everyday language that differs from catalog wording. Smart Collections automatically organize category pages using signals such as popularity, inventory, product margin, and historical performance. Merchandising teams can retain direct control by boosting, burying, excluding, or pinning products whenever business priorities need to override automated rankings. Campaign scheduling allows those rules to begin and end automatically for launches, promotions, clearance events, and other merchandising periods. Product recommendation tools use real shopper behavior to generate options such as recently viewed products, bought-together items, trending products, popular items, and personalized suggestions. Recommendations can be placed across home pages, product pages, carts, and category pages, with preview functionality available before publishing changes. Additional controls let merchants manage out-of-stock visibility, remove products from search or autocomplete, and redirect non-product queries without requiring custom development. Maropost Merchandising Cloud integrates with Shopify, BigCommerce, Neto, and Norce to keep merchandising, search, and collection data synchronized with the retailer’s existing storefront.

What is Barilliance?

Boosting sales through repeat transactions, reducing customer attrition, and enhancing lifetime value (LTV) are key objectives. Barilliance consolidates customer information from various platforms—including emails, online behavior, in-store visits, CRM data, and across different devices—into a comprehensive 360-degree user profile. This enables an in-depth analysis at the customer level, revealing insights such as viewed products, items added to carts, purchases made, search queries, and overall buying behavior. The extensive customer data from Barilliance empowers you to prioritize marketing efforts and concentrate on high-potential opportunities. Additionally, you can monitor the intentions and sizes of various target demographics in real-time. We provide essential metrics, such as LTV and average purchase value, to assist in decision-making. Our intuitive campaign builder facilitates the straightforward integration of tailored product recommendations. Furthermore, our sophisticated product recommendation engine, paired with website personalization tools, allows for the creation of compelling offers that surpass traditional coupons and blanket discounts, ultimately enhancing customer satisfaction and loyalty. With these capabilities, businesses can effectively nurture customer relationships and drive sustained growth.

Media

Media

Integrations Supported

Appbrew
Bronto Marketing Platform
Campaign Monitor
Canopy
Comestri
Mailchimp
Maropost Marketing Cloud
Pinnacle Cart
Shopify
Stamped
Yotpo
stockinstore

Integrations Supported

Appbrew
Bronto Marketing Platform
Campaign Monitor
Canopy
Comestri
Mailchimp
Maropost Marketing Cloud
Pinnacle Cart
Shopify
Stamped
Yotpo
stockinstore

API Availability

Has API

API Availability

Has API

Pricing Information

$149.00/month
Free Version
Free Trial Offered?

Pricing Information

$250.00/month
Risk free, month to month, no lock-in.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Maropost

Date Founded

2011

Company Location

Canada

Company Website

maropost.com/products/merchandising-cloud

Company Facts

Organization Name

Barilliance

Date Founded

2006

Company Location

Israel

Company Website

www.barilliance.com

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

eCommerce Marketing

AB Testing
Abandoned Cart Email
Analytics / ROI Tracking
Customer Data Profiles
Dynamic Content
Email Marketing
Email Personalization
Facebook Ads
Google Ads
Product Recommendations
Push Notifications
Retargeting
SMS Marketing
Search Marketing
Segmentation
Signup Forms & Popups
Social Marketing
Triggered Emails
Website Visitor Tracking

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

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