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What is Maropost Merchandising Cloud?

Maropost Merchandising Cloud is an AI-driven ecommerce search and merchandising solution built to improve how shoppers discover products and navigate online catalogs. The platform combines intelligent site search, automated category merchandising, personalized recommendations, and manual merchandising controls within one environment. Its search technology uses shopper behavior, natural language understanding, spelling tolerance, autocomplete, synonyms, and intent-aware ranking to surface relevant results beyond exact keyword matching. This allows shoppers to find products even when they use misspelled terms, vague descriptions, or everyday language that differs from catalog wording. Smart Collections automatically organize category pages using signals such as popularity, inventory, product margin, and historical performance. Merchandising teams can retain direct control by boosting, burying, excluding, or pinning products whenever business priorities need to override automated rankings. Campaign scheduling allows those rules to begin and end automatically for launches, promotions, clearance events, and other merchandising periods. Product recommendation tools use real shopper behavior to generate options such as recently viewed products, bought-together items, trending products, popular items, and personalized suggestions. Recommendations can be placed across home pages, product pages, carts, and category pages, with preview functionality available before publishing changes. Additional controls let merchants manage out-of-stock visibility, remove products from search or autocomplete, and redirect non-product queries without requiring custom development. Maropost Merchandising Cloud integrates with Shopify, BigCommerce, Neto, and Norce to keep merchandising, search, and collection data synchronized with the retailer’s existing storefront.

What is Google Cloud Discovery AI?

Businesses today are empowered to integrate search, browsing, and recommendation capabilities akin to Google's within their own digital environments, which can significantly enhance conversion rates and reduce the chances of consumers abandoning their search efforts. By adopting sophisticated search functionalities similar to those offered by Google, companies can effectively decrease the rate at which customers leave their searches prematurely. Additionally, enhancing the shopping experience through the ability to search for products using images makes the entire process more user-friendly and intuitive. Personalizing the shopping experience not only fosters better conversion rates but can also lead to increased average order values. Utilizing tools such as Retail Search and browsing features allows retailers to develop customized experiences based on Google's insights regarding user intent and contextual factors. Moreover, Recommendations AI excels at capturing the nuances of customer behavior, situational contexts, and product details, thereby promoting meaningful interactions across multiple channels with targeted suggestions. Furthermore, the application of machine learning-driven object recognition and lookups enables businesses to deliver instant results for similar or complementary products within their inventory. This amalgamation of cutting-edge technologies not only enhances the overall user experience but also strategically equips organizations to fulfill consumer demands more effectively in an increasingly competitive landscape. Ultimately, the integration of these features positions businesses to thrive by catering to the evolving preferences and expectations of modern shoppers.

Media

Media

Integrations Supported

Shopify
Appbrew
Canopy
Maropost Marketing Cloud
Stamped
Yotpo
stockinstore

Integrations Supported

Shopify
Coveo
Google Analytics
Google Cloud BigQuery
Google Cloud Platform
Google Cloud Storage
Google Merchant Center
Google Tag Manager
Lucidworks Fusion
Quantiphi Conversational AI

API Availability

API Availability

Has API

Pricing Information

$149.00/month
Free Version

Pricing Information

$2.50 per 1000 requests
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Maropost

Date Founded

2011

Company Location

Canada

Company Website

maropost.com/products/merchandising-cloud

Company Facts

Organization Name

Google

Company Location

United States

Company Website

cloud.google.com/solutions/retail-product-discovery

Categories and Features

eCommerce Search

Not specified

Personalization

Behavioral Targeting
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Upsell & Cross-Sell

Not specified

Categories and Features

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