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What is Marsello?

Marsello offers a holistic loyalty and marketing platform that empowers brands to create tailored and cohesive loyalty initiatives, essential for robust marketing endeavors. Our user-friendly system includes an array of features such as loyalty programs, email and SMS marketing, automation capabilities, management of Google Reviews, and oversight of social media, all aimed at optimizing marketing and sales operations, irrespective of the customer's purchasing location. - Create a personalized loyalty program that integrates effortlessly with your POS and eCommerce systems. - Utilize insights from your loyalty program to develop focused email and SMS marketing strategies. - Connect with your audience at the right times through data-informed automation tactics. ...and much more. Marsello equips businesses with the vital resources required to engage and retain their clientele, merging loyalty and marketing into one streamlined solution. Additionally, our platform helps brands not only strengthen their customer connections but also fosters long-term business growth. With Marsello, the potential for enhanced customer experiences and increased sales is within reach.

What is Influence?

Influence.io is a multifunctional platform designed for loyalty and referral programs, empowering ecommerce and direct-to-consumer brands to effectively create, manage, and enhance their customer loyalty and referral strategies. With this platform, merchants can motivate their customers by providing points for various activities such as purchasing items, writing reviews, and engaging with social media, which can later be redeemed for enticing perks, discounts, or rewards. Furthermore, it incorporates loyalty tiers that enable brands to customize rewards based on varying degrees of customer loyalty, along with digital stamp cards that work seamlessly with Apple and Google Wallet, membership options, and incentives to encourage existing customers to recruit new ones. The platform’s effortless integration with leading ecommerce and marketing tools like Shopify, BigCommerce, Klaviyo, and Gorgias allows for a rapid and uncomplicated setup, removing the necessity for intricate custom development. In addition, Influence.io's intuitive interface significantly boosts customer engagement, simplifying the process for brands to cultivate meaningful connections with their audience. This ultimately fosters a community around the brand, enhancing customer retention and satisfaction.

Media

Media

Integrations Supported

BigCommerce
Klaviyo
Shopify
Apple Wallet
Attentive
Cin7 Inventory Management
Facebook
Google Wallet
Gorgias
Heartland Retail
Instagram
Judge.me
Lightspeed Restaurant
Loop
REVIEWS.io
Recharge
Shopify Plus
Skio
WooCommerce
dotdigital Engagement Cloud

Integrations Supported

BigCommerce
Klaviyo
Shopify
Apple Wallet
Attentive
Cin7 Inventory Management
Facebook
Google Wallet
Gorgias
Heartland Retail
Instagram
Judge.me
Lightspeed Restaurant
Loop
REVIEWS.io
Recharge
Shopify Plus
Skio
WooCommerce
dotdigital Engagement Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

$125 per month
Free Trial Offered?
Free Version

Pricing Information

$49 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marsello

Date Founded

2013

Company Location

New Zealand

Company Website

www.marsello.com

Company Facts

Organization Name

Influence

Date Founded

2021

Company Location

United States

Company Website

www.influence.io

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Customer Advocacy

Advocate Management
Campaign Management
Communication Management
Community Management
Gamification
Referral Tracking
Reporting/Analytics
Rewards Program
Social Engagement

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Loyalty Management

CRM
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
White Label

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