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What is Marsello?

Marsello offers a holistic loyalty and marketing platform that empowers brands to create tailored and cohesive loyalty initiatives, essential for robust marketing endeavors. Our user-friendly system includes an array of features such as loyalty programs, email and SMS marketing, automation capabilities, management of Google Reviews, and oversight of social media, all aimed at optimizing marketing and sales operations, irrespective of the customer's purchasing location. - Create a personalized loyalty program that integrates effortlessly with your POS and eCommerce systems. - Utilize insights from your loyalty program to develop focused email and SMS marketing strategies. - Connect with your audience at the right times through data-informed automation tactics. ...and much more. Marsello equips businesses with the vital resources required to engage and retain their clientele, merging loyalty and marketing into one streamlined solution. Additionally, our platform helps brands not only strengthen their customer connections but also fosters long-term business growth. With Marsello, the potential for enhanced customer experiences and increased sales is within reach.

What is Capillary Loyalty+?

The Capillary Loyalty+ platform empowers brands to build and nurture strong connections with their most valuable customers by providing them with personalized rewards that are specifically tailored to their preferences. This adaptable omnichannel solution facilitates both transactional and behavioral engagements across a variety of channels, significantly increasing the likelihood of repeat purchases through a customized loyalty program software. By fostering brand loyalty, it encourages existing customers to return by strategically incentivizing their preferred actions within an all-encompassing loyalty framework. Capillary Loyalty Software equips brands with essential tools to nurture their top clientele by offering rewards that align with individual preferences. Its versatility extends across multiple touchpoints, including in-store experiences, eCommerce platforms, mobile websites, and applications, while also incorporating features such as custom reporting and visual dashboards. These capabilities enable businesses to assess the health of their customer base, pinpoint at-risk customers, and gain a unified perspective on purchasing behaviors, ultimately leading to a deeper understanding of consumer patterns. Moreover, the platform's sophisticated analytics provide brands with the insights necessary to refine their marketing strategies and further boost customer engagement, creating a more robust relationship with their audience over time. In this way, the Capillary Loyalty+ platform not only enhances customer satisfaction but also drives long-term business growth.

Media

Media

Integrations Supported

BigCommerce
Cin7 Inventory Management
Ecwid
Facebook
Heartland Retail
Instagram
Judge.me
Klaviyo
Lightspeed Restaurant
Lightspeed Retail
Shopify
Shopify Plus
WooCommerce

Integrations Supported

BigCommerce
Cin7 Inventory Management
Ecwid
Facebook
Heartland Retail
Instagram
Judge.me
Klaviyo
Lightspeed Restaurant
Lightspeed Retail
Shopify
Shopify Plus
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$125 per month
Free Trial Offered?
Free Version

Pricing Information

$25,000 per year
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marsello

Date Founded

2013

Company Location

New Zealand

Company Website

www.marsello.com

Company Facts

Organization Name

Capillary Technologies

Date Founded

2008

Company Location

Singapore

Company Website

www.capillarytech.com/products/loyalty-plus/

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

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