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What is Marsello?
Marsello offers a holistic loyalty and marketing platform that empowers brands to create tailored and cohesive loyalty initiatives, essential for robust marketing endeavors. Our user-friendly system includes an array of features such as loyalty programs, email and SMS marketing, automation capabilities, management of Google Reviews, and oversight of social media, all aimed at optimizing marketing and sales operations, irrespective of the customer's purchasing location.
- Create a personalized loyalty program that integrates effortlessly with your POS and eCommerce systems.
- Utilize insights from your loyalty program to develop focused email and SMS marketing strategies.
- Connect with your audience at the right times through data-informed automation tactics.
...and much more. Marsello equips businesses with the vital resources required to engage and retain their clientele, merging loyalty and marketing into one streamlined solution. Additionally, our platform helps brands not only strengthen their customer connections but also fosters long-term business growth. With Marsello, the potential for enhanced customer experiences and increased sales is within reach.
What is LoyaltyLion?
LoyaltyLion is a customer loyalty platform built for ecommerce brands, enabling them to design, manage, and optimize rewards programs that drive repeat purchases and long-term customer engagement. Purpose-built for direct-to-consumer brands on Shopify, Shopify Plus, and Shopify POS, it serves sectors including apparel, beauty, health and wellness, and consumer goods.
LoyaltyLion provides a fully customizable loyalty platform. Customers earn points through purchases, product reviews, referrals, social media interactions, and custom API-triggered behaviors, then redeem them for vouchers, gift cards, free products, shipping upgrades, or custom rewards. Rather than relying on pop-up widgets, the loyalty experience is fully embedded within the storefront, with points balances visible on product pages and rewards redeemable directly at checkout.
The platform supports multi-level VIP tiers, enabling brands to reward their most valuable customers with escalating perks including free shipping, percentage discounts, and early access to sales and product launches. Its referral tools let brands turn existing customers into an acquisition channel through shareable links with built-in fraud protection.
LoyaltyLion's analytics suite includes real-time dashboards tracking loyalty-attributed revenue and repeat purchase rates, CLV reporting, and automated segmentation tools that help brands target their marketing more precisely. Shopify POS integration extends loyalty into physical retail, keeping earning and redemption consistent across online and in-store channels. The platform also connects with 50+ third-party tools spanning email marketing, helpdesk, and workflow automation.
Built-in AI surfaces recommendations on promotion timing, reward combinations, and campaign segmentation, while AI-assisted translation supports localization across 130+ languages. Trusted by 10,000+ brands over 12 years and recognized as G2's top mid-market loyalty solution from 2024 to 2026.
Integrations Supported
Judge.me
Klaviyo
Shopify
Shopify Plus
Attentive
Cin7 Inventory Management
Facebook
Fresh Relevance
Gatsby
Glew
Integrations Supported
Judge.me
Klaviyo
Shopify
Shopify Plus
Attentive
Cin7 Inventory Management
Facebook
Fresh Relevance
Gatsby
Glew
API Availability
Has API
API Availability
Has API
Pricing Information
$125 per month
Free Trial Offered?
Free Version
Pricing Information
US$199.00/month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Marsello
Date Founded
2013
Company Location
New Zealand
Company Website
www.marsello.com
Company Facts
Organization Name
LoyaltyLion
Date Founded
2012
Company Location
United Kingdom
Company Website
loyaltylion.com
Categories and Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management
Email Marketing
A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor
Marketing Automation
A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking
SMS Marketing
2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win
Categories and Features
Customer Loyalty
CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management