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What is MassTer?

MassTer's innovative Marketing Mix Modeling software offers a contemporary solution for executing MMM projects. With its user-friendly interface, MassTer simplifies the process for analytical teams, enabling them to complete these projects with greater efficiency. This software was specifically crafted to streamline the delivery of Marketing Mix Modeling initiatives. By incorporating industry-leading practices and sophisticated modeling techniques, MassTer successfully replicates the MMM project workflow, thereby ensuring optimal performance. Furthermore, MASS Analytics represents a cutting-edge approach to MMM, delivering rapid automated models driven by Machine Learning. This advanced capability allows users to effectively assess the impact of media and marketing within intricate media landscapes, ultimately enhancing decision-making and strategy formulation. Additionally, MassTer's commitment to continuous improvement ensures that users remain at the forefront of marketing analytics innovation.

What is Brand Analytics?

It is crucial for businesses to monitor and analyze their brands across both social media and traditional media platforms. Brand Analytics plays a vital role in addressing the operational needs of significant departments within a company by mitigating reputational risks and improving public relations. By designing attractive products and establishing a strong communication framework, organizations can enhance the quality of customer service and cultivate deeper customer loyalty. The reliability of data collected from diverse sources is assured by Brand Analytics, which includes social media sites like VK.com, OK.ru, Instagram, Facebook, YouTube, TikTok, and Twitter, as well as blogs, forums, review platforms, mobile app stores, public channels, and Telegram groups. Moreover, it also incorporates online news sources and the websites of leading governmental and market entities. Through a partnership with VK.com, Brand Analytics offers access to an extensive public data flow, delivering exceptional speed, quality, and thoroughness in message analysis that stands out in the industry. This comprehensive monitoring covers all types of messages and data, enabling businesses to stay informed and responsive in their strategic approaches. Consequently, this detailed analysis equips brands with the tools they need to adeptly navigate the intricate dynamics of public perception and respond to changes swiftly.

Media

Media

Integrations Supported

Microsoft Excel

Integrations Supported

Adobe Acrobat
Data Dive
Facebook
Instagram
Microsoft Word
Salesforce
Telegram
TikTok
UseDesk
VK
X (Twitter)
YouTube
Zendesk

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

$339.75 per month

Supported Platforms

Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

MASS Analytics

Date Founded

2015

Company Location

United Kingdom

Company Website

mass-analytics.com

Company Facts

Organization Name

Brand Analytics

Date Founded

2012

Company Location

Russia

Company Website

br-analytics.ru/en_RU/brandanalytics/

Categories and Features

Marketing Analytics

Channel Attribution
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking

Categories and Features

Brand Monitoring

Not specified

Media Monitoring

Not specified

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