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What is Mastek icxPro?

Mastek icxPro represents a cutting-edge, cloud-based solution tailored for optimizing customer experiences, leveraging sophisticated AI, machine learning, and natural-language processing to help enterprises continually assess, understand, and ethically interact with consumer patterns. Its capabilities enhance omnichannel self-service options, automate campaign workflows, and deliver immediate insights that facilitate smooth engagements between individuals and agents, complemented by comprehensive journey-automation tools designed to foster customized customer experiences. The platform’s powerful AI-driven analytics engine accelerates the development of production-ready generative-AI applications, enabling faster implementation of tailored industry solutions and heightened stakeholder involvement. Among its myriad features are automated customer experience enhancements, thorough campaign oversight, decision-support dashboards, data-informed product development strategies, decreased market research expenses, and elite security measures for organizations. This innovative platform not only simplifies customer interactions but also equips businesses with the tools needed to thrive in a competitive environment, ensuring they remain at the forefront of industry advancements. As a result, firms can harness these capabilities to build lasting relationships with customers and adapt quickly to evolving market demands.

What is Experiture?

Experiture streamlines the creation of customer experiences by facilitating the provision of truly customized omnichannel communications across a range of platforms, including email, web, mobile, and social media. By developing a unified strategy, Experiture improves the customer journey through targeted, timely, and trigger-based messages delivered via Email, SMS, Direct Mail, and Social, along with Geo-location and push notifications, all managed from a single, integrated platform. Our deep expertise in creating and executing successful omnichannel marketing approaches has positively impacted various industries, such as Healthcare, Finance, Gaming, and Automotive, among others. This comprehensive approach guarantees that every interaction is specifically designed to cater to the distinct needs of each customer segment, ensuring a more effective engagement overall. Ultimately, Experiture empowers businesses to forge stronger connections with their audience, fostering loyalty and satisfaction.

Media

Media

Integrations Supported

NVIDIA AI Enterprise
NVIDIA NIM

Integrations Supported

Axis LMS
Salesforce

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mastek

Date Founded

1982

Company Location

United Kingdom

Company Website

www.mastek.com/products/platforms-and-innovation/mastek-icxpro/

Company Facts

Organization Name

Experiture

Date Founded

2014

Company Location

United States

Company Website

experiture.com

Categories and Features

Customer Experience

Not specified

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Experience

Action Management
Analytics
Customer Segmentation
Dashboard
Multi-Channel Collection
Survey Management

Email Marketing

A/B Testing
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Landing Page

Not specified

Marketing Automation

Analytics / ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

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