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What is Measured?
Measured delivers valuable marketing insights, a comprehensive overview of cross-channel performance, and innovative media incrementality testing. With the capability to activate over 100 audience-level experiments across platforms like Google, Facebook, and more than 70 other integrated media channels, businesses can effectively pinpoint media inefficiencies and enhance their marketing efficiency by up to 30%. This powerful solution is driven by advanced incrementality measurement techniques aimed at optimizing your advertising strategy.
Reach out to us today for a complimentary demonstration!
Our offerings include:
- An extensive cross-channel analysis of marketing expenditures and precise marketing attribution
- Over 70 integrations with major media platforms, including Google, Facebook, Verizon Media, Criteo, AdRoll, SnapChat, YouTube, and beyond
- The ability to conduct A/B tests, incrementality assessments, and continuous testing with ease
- A straightforward integration process that allows you to be operational in less than 24 hours
- Discover how to efficiently utilize your budget without the pressure of a challenging stress test. Additionally, our team is ready to assist you in navigating the complexities of modern marketing.
What is Blackwood Seven?
Globally, marketing attribution techniques can be divided into two primary methodologies. The first, known as the top-down population-based approach, has historically depended on multiple linear regression, placing considerable constraints on the variety of media channels and variables that can be analyzed simultaneously. On the other hand, the bottom-up approach compiles individual cookie-based interactions to form a holistic picture of consumer behavior. The introduction of Hamilton AI has led to the development of a new era of unified measurement models that not only improve attribution accuracy but also enhance the optimization and allocation of marketing budgets, especially for paid media. This cutting-edge method overcomes the challenges posed by previous models, tackling issues like fragmented and non-comparable data as well as the dependence on numerous specialized tools that can lead to inaccurate attribution and poor optimization outcomes. Through the adoption of these sophisticated models, marketers gain the ability to derive more precise insights from their campaigns, which ultimately fosters improved decision-making and boosts performance across their overall marketing strategies. As a result, organizations can expect a significant transformation in how they understand customer interactions and allocate resources effectively.
Integrations Supported
AdRoll
Facebook
Pepperjam
Snapchat
tvScientific
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Measured
Date Founded
2017
Company Location
United States
Company Website
measured.com
Company Facts
Organization Name
Blackwood Seven
Company Location
Denmark
Company Website
blackwoodseven.com
Categories and Features
Data Warehouse
Ad hoc Query
Analytics
Data Integration
Data Migration
Data Quality Control
ETL - Extract / Transfer / Load
In-Memory Processing
Match & Merge
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking
Marketing Planning
Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management
Categories and Features
Marketing Analytics
A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics
Marketing Attribution
Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking