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MikMakMikMak, a SPINS company, is a global software company that provides a leading commerce intelligence and orchestration platform for multichannel brands, helping them grow in real-time.
What is MediaMath?
Our all-encompassing demand-side platform (DSP) allows marketers to effectively manage their campaigns across multiple channels, including mobile, display, social media, video, audio, and native advertising, while also offering unique access to our vast global network of high-quality supply sources. With a complete set of tools for executing campaigns, managing creative assets, targeting audiences, and analyzing performance, we empower marketers to move beyond fragmented channel approaches. This strategy significantly boosts consumer engagement and leads to substantial business results from their marketing initiatives. By adopting this integrated approach, marketers can not only simplify their campaign management but also cultivate a cohesive marketing strategy that drives better overall performance.
What is Basis?
Basis DSP distinguishes itself as a unique demand-side platform that unifies search, social interaction, and direct site engagement within a single, streamlined interface. Users benefit from access to an extensive programmatic ecosystem rich with varied inventory, audience categories, and detailed data sets, alongside robust tools for strategizing, purchasing, and overseeing their advertising initiatives. By combining full process automation with the complexities of programmatic digital media planning and execution, Basis DSP significantly boosts efficiency for media professionals. Its seamless integration with multiple search engines, social networking platforms, and ad servers enables users to craft and deploy impactful digital media strategies effectively. The platform's billing automation capabilities further facilitate the reconciliation of delivery metrics while simplifying invoice generation and payments. Users are empowered to strategically negotiate and track custom Private Marketplace (PMP) agreements with leading publishers directly from the Basis interface. Moreover, the sophisticated artificial intelligence functionalities of Basis DSP enhance campaign performance, offering choices for both algorithmic and machine learning optimizations that aid in automatic data evaluation. This extensive array of features guarantees that advertisers can not only reach their objectives with greater efficiency but also adapt their strategies in real time to changing market conditions. Ultimately, Basis DSP provides a holistic approach that empowers users to navigate the complexities of digital advertising with confidence.
Integrations Supported
Supermetrics
AUDIENCEX
Acxiom InfoBase
Acxiom Real Identity
Airtory
Bionic for Agencies
Criteo Commerce Grid
DV Publisher Suite
Factori
Lyftrondata
API Availability
API Availability
Pricing Information
Pricing not provided
Pricing Information
Pricing not provided
Supported Platforms
SaaS
Supported Platforms
SaaS
Customer Service / Support
Not specified
Customer Service / Support
Web-Based Support
Training Options
Not specified
Training Options
Documentation Hub
Webinars
Company Facts
Organization Name
Infillion
Date Founded
2007
Company Location
United States
Company Website
www.mediamath.com
Company Facts
Organization Name
Basis
Company Location
United States
Company Website
basis.com/technology/dsp/
Categories and Features
CTV & OTT Advertising
Not specified
Data Management Platforms (DMP)
Not specified
Demand-Side Platforms (DSP)
Not specified
Display Advertising
Not specified
Media Buying
Not specified
Predictive Analytics
Not specified
Programmatic Advertising
Not specified
Social Media Advertising
Not specified
Video Advertising
Not specified
Categories and Features
Advertising
Not specified
Demand-Side Platforms (DSP)
Not specified
Media Planning
Not specified
Programmatic Advertising
Not specified