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What is Mediaocean?

Connect with customers in their desired settings while uniting diverse stakeholders throughout the media lifecycle via an integrated platform that provides crucial solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is intricately woven into the media landscape through its APIs and bi-directional connections, all underpinned by a thorough omnichannel data warehouse, guaranteeing unmatched visibility, control, and efficiency for advertising across various channels. Essential data is made available exactly when and where it is most beneficial, facilitating timely decisions. Leverage a solid framework of normalized data that can be strategically utilized throughout the campaign lifecycle, significantly improving decision-making processes. Enjoy a fluid end-to-end workflow for extensive omnichannel purchasing, whether it involves digital or traditional media, direct buys or programmatic methods, and covering both open and closed ecosystems. Implement a standardized workflow that effectively manages all campaign components, alongside custom media accounting solutions that streamline global spending and boost operational efficiency. By harnessing the platform's capabilities, stakeholders are empowered to make knowledgeable decisions that propel success in their advertising initiatives, ultimately leading to measurable outcomes and enhanced ROI.

What is AdParlor?

We are a team of innovative creatives utilizing technology to implement proven digital media strategies that can significantly enhance your business's presence. If you aim to strengthen brand loyalty, increase website traffic, and boost revenue, you’ve come to the right place. In today's landscape, where third-party cookies have lost their reliability, access to high-quality, interconnected customer data is essential. As part of Fluent, Inc., a prominent registration-based marketing platform in the United States, AdParlor is equipped with insights from millions of consumers on a monthly basis. Our methodology is data-driven, and our strong partnerships with major platform players enable us to offer a unique approach that delivers measurable results for our clients. We emphasize a continuous, data-informed strategy that considers the timing, location, and methods of your digital media initiatives. By providing scalable outcomes across diverse platforms, we effectively minimize any media-related risks. Your goals are in harmony with our mission, so leverage our expertise and resources to optimize your operations while maintaining oversight. Together, we can tackle the challenges of the digital environment and ensure your business not only survives but flourishes in this competitive landscape. This collaboration will empower you to make informed decisions while enjoying the benefits of our extensive knowledge and experience.

Media

Media

Integrations Supported

Facebook
Instagram
LinkedIn
Pinterest
Snapchat
X (Twitter)
YouTube
Amazon Ads
Facebook Ads
Google Analytics
Google Marketing Platform
Innovid
JamLoop
MSIGHTS
Meta Ads
Reddit
Sizmek Ad Suite
TikTok
Yahoo DSP

Integrations Supported

Facebook
Instagram
LinkedIn
Pinterest
Snapchat
X (Twitter)
YouTube
Amazon Ads
Facebook Ads
Google Analytics
Google Marketing Platform
Innovid
JamLoop
MSIGHTS
Meta Ads
Reddit
Sizmek Ad Suite
TikTok
Yahoo DSP

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mediaocean

Date Founded

2012

Company Location

United States

Company Website

www.mediaocean.com/ca/products/lumina

Company Facts

Organization Name

AdParlor

Date Founded

2008

Company Location

Canada

Company Website

adparlor.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Content Marketing

Audience Targeting
Brand Management
Campaign Management
Categorization / Grouping
Conversion Tracking
Distribution Management
Editorial Calendar
Multi-Channel Publishing
Publish Scheduling
SEO Management
Social Media Management
Video Management

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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