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What is Mediaocean?

Connect with customers in their desired settings while uniting diverse stakeholders throughout the media lifecycle via an integrated platform that provides crucial solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is intricately woven into the media landscape through its APIs and bi-directional connections, all underpinned by a thorough omnichannel data warehouse, guaranteeing unmatched visibility, control, and efficiency for advertising across various channels. Essential data is made available exactly when and where it is most beneficial, facilitating timely decisions. Leverage a solid framework of normalized data that can be strategically utilized throughout the campaign lifecycle, significantly improving decision-making processes. Enjoy a fluid end-to-end workflow for extensive omnichannel purchasing, whether it involves digital or traditional media, direct buys or programmatic methods, and covering both open and closed ecosystems. Implement a standardized workflow that effectively manages all campaign components, alongside custom media accounting solutions that streamline global spending and boost operational efficiency. By harnessing the platform's capabilities, stakeholders are empowered to make knowledgeable decisions that propel success in their advertising initiatives, ultimately leading to measurable outcomes and enhanced ROI.

What is BuyerTool?

Oversee Expenditures, Educate Your Buyers, Expand Your Team, and Ensure Comprehensive Oversight. By optimizing their campaign management, each media buyer can potentially free up an average of four hours each day. Gain insights into fund allocation, the platforms utilized for spending, the timing of these transactions, and the target audiences being pursued. Effortlessly onboard new media buyers or integrate experienced professionals with minimized risk. The BuyerTool platform allows you to pause and launch ads, along with adjusting budgets smoothly. Achieve a holistic overview of overall spending throughout your organization. For those managing multiple ad accounts for a single client, BuyerTool conveniently aggregates all pertinent data under that client's profile. Elevate your media buying team into a powerful competitive entity for each buyer by grouping all clients and ad accounts under their management. Make use of the trend comparison feature to analyze customized time frames, assisting in informed decision-making while enhancing performance. You can now avoid the limitations of the Facebook UI for necessary ad modifications, as all actions can be executed effectively from one centralized platform. This process not only boosts productivity but also nurtures a more strategic mindset in media buying, ultimately leading to better outcomes. Additionally, the ability to track performance metrics in real-time allows for continuous improvement and adaptation to market changes.

Media

Media

Integrations Supported

Facebook
Facebook Ads
Meta Ads
Amazon Ads
Google Analytics
Google Marketing Platform
Innovid
Instagram
JamLoop
LinkedIn
MSIGHTS
Pinterest
Sizmek Ad Suite
Snapchat
Sprinklr
X (Twitter)
X Ads (Twitter Ads)
YouTube

Integrations Supported

Facebook
Facebook Ads
Meta Ads

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

$350 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Online Training
On-Site Training

Company Facts

Organization Name

Mediaocean

Date Founded

2012

Company Location

United States

Company Website

www.mediaocean.com/ca/products/lumina

Company Facts

Organization Name

BuyerTool

Company Location

United States

Company Website

buyertool.io/features/

Categories and Features

Advertising Agency

Not specified

Audience Intelligence

Not specified

Campaign Management

Not specified

Marketing Planning

Not specified

Media Planning

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

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