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What is Mediaocean?

Connect with customers in their desired settings while uniting diverse stakeholders throughout the media lifecycle via an integrated platform that provides crucial solutions for Media Intelligence, Media Management, and Media Finance. The Mediaocean platform is intricately woven into the media landscape through its APIs and bi-directional connections, all underpinned by a thorough omnichannel data warehouse, guaranteeing unmatched visibility, control, and efficiency for advertising across various channels. Essential data is made available exactly when and where it is most beneficial, facilitating timely decisions. Leverage a solid framework of normalized data that can be strategically utilized throughout the campaign lifecycle, significantly improving decision-making processes. Enjoy a fluid end-to-end workflow for extensive omnichannel purchasing, whether it involves digital or traditional media, direct buys or programmatic methods, and covering both open and closed ecosystems. Implement a standardized workflow that effectively manages all campaign components, alongside custom media accounting solutions that streamline global spending and boost operational efficiency. By harnessing the platform's capabilities, stakeholders are empowered to make knowledgeable decisions that propel success in their advertising initiatives, ultimately leading to measurable outcomes and enhanced ROI.

What is Evocalize?

Advanced digital advertising technology embedded within various platforms equips users with sophisticated marketing tools designed for customer relationship management systems, online portals, marketplaces, and brands with numerous locations, allowing them to convert data into significant revenue opportunities. eMarketer projects that by 2023, the digital advertising sector in the United States will exceed $201 billion, and the technology offered by Evocalize enables businesses to tap into this promising market potential. Merging the intent signals and data collected by your application with the Evocalize platform's intuitive self-service interface empowers users to implement intricate, data-focused advertising campaigns across prominent platforms such as Facebook and Google. This method provides marketing infrastructure as a service, highlighting Evocalize's achievement of delivering over 5 billion impressions, which showcases the dependability and scalability essential for offering exceptional online marketing solutions. Moreover, the embedded platform enhances the speed of going to market with its white-label options designed for seamless integration, while developers can utilize our APIs to craft personalized user interfaces that draw on our strong infrastructure, thereby allowing for a tailored advertising experience that meets diverse requirements. As the digital landscape continues to evolve, the ability to adapt these tools to specific business needs becomes increasingly crucial for success.

Media

Media

Integrations Supported

Amazon Ads
Facebook
Facebook Ads
Google Analytics
Google Marketing Platform
Innovid
Instagram
JamLoop
LinkedIn
MSIGHTS
Meta Ads
Pinterest
Sizmek Ad Suite
Snapchat
Sprinklr
X (Twitter)
X Ads (Twitter Ads)
YouTube

Integrations Supported

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mediaocean

Date Founded

2012

Company Location

United States

Company Website

www.mediaocean.com/ca/products/lumina

Company Facts

Organization Name

Evocalize

Date Founded

2013

Company Location

United States

Company Website

www.evocalize.com

Categories and Features

Advertising Agency

Not specified

Audience Intelligence

Not specified

Campaign Management

Not specified

Marketing Planning

Not specified

Media Planning

Not specified

Mobile Advertising

Not specified

Video Advertising

Not specified

Categories and Features

Campaign Management

Channel Management
Contact Database
Event Triggered Actions
Lead Management
Multi-Campaign

Channel Management

Campaign Management
Channel Analytics
Incentive Management
Lead Management
Order Management
Partner Management
Reseller Management

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Customizable Branding
Reporting/Analytics
Search/Filter
Workflow Management

Infrastructure-as-a-Service (IaaS)

Analytics / Reporting
Log Access
Performance Monitoring

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Segmentation
Visitor Identification

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Customizable CTAs
Dynamic Content
Landing Pages / Web Forms
Search Marketing
Social Marketing

Marketing Planning

Budgeting & Forecasting
Media Planning

Marketplace

Catalog Management
Category Management
Order Management
Payment Processing
Promotions Management
Vendor Portal

PPC

A/B Testing
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Landing Pages / Web Forms

Social Media Marketing

Analytics
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Multi-Account Management

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