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What is Meltwater?

We offer innovative tools designed to help you monitor, understand, and influence your working environment. By providing a comprehensive, user-friendly suite of products powered by AI-driven insights, we empower public relations, communications, and marketing teams to thrive. In today's fast-paced and interconnected landscape, marketers face continuous demands; therefore, our product range is meticulously crafted to help you maintain oversight of your digital strategies and assess the success of your marketing efforts. Our extensive suite effectively tackles the obstacles that modern PR, communications, and marketing professionals face daily. With insights and workflows tailored to elevate your digital marketing and social media campaigns, you will gain a significant competitive advantage. Experience the power of a flexible solution that allows you to track essential social media mentions, ensuring you stay ahead of your rivals. Additionally, our platform offers limitless ad-hoc searches across more than 20 channels, including diverse social networks, providing you with unmatched social listening capabilities. This all-encompassing approach not only enables you to be reactive but also empowers you to take proactive steps in your marketing strategies. In essence, our tools are designed to help you navigate the complexities of the digital world with confidence and ease.

What is Launchmetrics?

Explore cutting-edge tools and data aimed at creating engaging, effective, and measurable brand experiences. Launchmetric's Brand Performance Cloud empowers leaders within the fashion, luxury, and beauty sectors by providing vital software solutions, industry insights, and supportive services to elevate their overall performance. Optimize internal processes, enhance resource utilization, and secure maximum ROI from every marketing effort with this innovative platform. It includes software for organizing and executing marketing activities, such as event coordination, influencer collaborations, sample distribution, and managing digital assets. Moreover, professional services are available to support various creative projects, from e-commerce solutions to runway photography. Track strategies across multiple channels, voices, and markets, leveraging data and insights for more strategic decision-making. This SaaS platform equips you with essential tools to assess your brand's effectiveness, encompassing PR tracking, influencer metrics, and performance benchmarks. Additionally, specialized services are ready to support your data analytics needs, including media performance assessments and campaign evaluation, ensuring a holistic strategy for achieving brand success. With these resources, brands can not only measure their current standing but also adapt and thrive in an ever-evolving market landscape.

Media

Media

Integrations Supported

Videoma Intelion
Audiense
Blackbird.AI
Data Virtuality
Desktop.com
Infodesk
Intelligence2day
Netino
Rippling
Semeon Analytics
Supermetrics

Integrations Supported

Videoma Intelion
Audiense
Blackbird.AI
Data Virtuality
Desktop.com
Infodesk
Intelligence2day
Netino
Rippling
Semeon Analytics
Supermetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meltwater Group

Date Founded

2001

Company Location

Norway

Company Website

www.meltwater.com

Company Facts

Organization Name

Launchmetrics

Date Founded

2002

Company Location

United States

Company Website

www.launchmetrics.com

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

Public Relations

Article Author Database
Auto-Update Media Lists
Campaign Management
Clippings Management
Communications Calendar
Contact Management
Digital Asset Management
Direct Mail Management
Email Distribution
Press Monitoring
Press Release Builder

Reputation Management

Campaign Management
Gamification
Response Management
Review Generation
Review Monitoring
Sentiment Analysis
Social Media Metrics
Social Media Monitoring
White Label

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Digital Asset Management

Asset Categorization
Asset Library
Asset Sharing
Brand Control
Customizable Branding
File Conversion
Metadata Management
Mobile App
Reporting/Analytics
Search Within Document
Search/Filter
Version Control
Watermarking
Workflow Management

Event Management

Attendee Management
Badge Management
Conferences / Conventions
Exhibit / Vendor Management
Gamification
Room Block Management
Social Media Promotion
Sponsorship Management
Surveys & Feedback
Ticketing
Volunteer Management
Weddings / Parties

Inventory Control

Allocation
Barcoding
Cost Tracking
Forecasting
Item Management
Order Management
Procurement Management
Reorder Management
SKU / UPC Codes
Serial Number Tracking
Supplier Management

Media Monitoring

Alerts / Notifications
Broadcast Media Monitoring
Content Translation
Dashboards / Reporting
Export Results
Online News Monitoring
Podcast Monitoring
Print Media Monitoring
Social Media Monitoring

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