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What is Aruba Meridian?

Meridian is a mobile application software platform created by Aruba, a subsidiary of Hewlett-Packard Enterprise, designed to assist various public-facing businesses such as retail stores, hotels, casinos, resorts, airports, hospitals, and convention centers in developing or improving mobile applications that facilitate meaningful interactions with their visitors via smartphones. This platform empowers these organizations to offer location-based information, encompassing maps, turn-by-turn directions, customized venue insights, and timely alerts based on users' proximity while they explore the premises. The cloud-based Meridian Editor serves as a software-as-a-service (SaaS) content management system (CMS), enabling venues to easily oversee the content within their Meridian-driven applications. Additionally, the AppMaker feature allows venues to construct a fully functional app from scratch, incorporating location-sensitive features that greatly enhance visitor engagement. By adopting this cutting-edge strategy, venues can significantly enrich the user experience and cultivate a more profound relationship with their audience. Ultimately, Meridian stands out as a vital tool for businesses looking to leverage technology to improve customer satisfaction and operational efficiency.

What is Google Meridian?

Google Meridian is a publicly available framework for Marketing Mix Modeling (MMM) developed by Google to aid advertisers and analysts in accurately evaluating the impact of their marketing efforts across both digital and traditional channels without relying on cookies or tracking individual users. At the heart of Meridian lies a Bayesian causal-inference model that analyzes aggregated data such as expenditures, sales figures, key performance metrics, reach and frequency, geographic information, seasonal trends, and external variables to assess the incremental effects of various marketing channels like search engines, social media, video content, and offline advertising on overall performance, while also calculating return on ad spend (ROAS), response curves, and optimal budget allocations. Being an open-source resource, it provides users with full access to its methodologies and code, allowing for the customization of model parameters, data inputs, and foundational assumptions. This transparency not only builds user trust but also fosters collaboration among users to enhance and refine the model over time. Moreover, the community-driven aspect of the open-source framework facilitates ongoing contributions that can result in consistent enhancements and innovative solutions within the tool, thereby benefiting the broader marketing community. As users engage with the platform, they can share insights and best practices, further enriching the collective knowledge surrounding marketing analytics.

Media

No images available

Media

Integrations Supported

Checkmk
Eptura
Google Ads
Google Display & Video 360
Modo
Switch Automation
The CXApp

Integrations Supported

Checkmk
Eptura
Google Ads
Google Display & Video 360
Modo
Switch Automation
The CXApp

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Free
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Aruba Networks

Company Website

www.arubanetworks.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

developers.google.com/meridian

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Mobility

App Management
Barcode Scanning
Compliance Management
Content Management
Data Collection
Data Management
File Management
Forms Automation
Mobile Messaging
Remote Access
Remote Systems Monitoring

Categories and Features

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