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What is MeridianLink Engage?

MeridianLink® Engage helps financial institutions grow faster and deepen relationships by turning data into personalized, high‑impact marketing campaigns. Using behavior‑based segmentation, Engage delivers targeted messaging across lending, deposits, and card products to increase relevance, engagement, and conversion. Built‑in cross‑sell tools help retain at‑risk accounts, re‑engage dormant customers, and expand share of wallet. Smart campaign management automates targeting and execution, reducing manual effort while scaling personalization. Data‑driven personalization uses core, application, LOS, and credit data to identify meaningful opportunities. Real‑time reporting measures campaign performance before and after launch, helping teams optimize outreach and prove ROI. Workflow automation eliminates manual data pulls, while native integration across the MeridianLink® One platform creates a seamless, connected marketing ecosystem.

What is Identifee?

Identifee stands out as a groundbreaking platform powered by artificial intelligence, tailored exclusively for financial institutions, and it unifies an extensive range of features such as CRM+, GenAI capabilities, prospecting insights, automated workflows, business intelligence, learning management, sales assistance, and secure digital sales environments into one integrated solution. The CRM+ functionality significantly improves customer relationship management by tracking accounts, notes, activities, and sales pipelines effectively. Meanwhile, the GenAI assistant, referred to as “Ask IDA,” provides quick answers to questions, supports meeting preparations, and assesses competitor communications within seconds. Users benefit from insightful prospecting tools that reveal valuable information about target technology setups, while the workflow features deliver real-time visibility into interactions between teams and clients. Moreover, the business intelligence aspect translates complex datasets into actionable insights via intuitive dashboards and reports. The sales enablement tools allow for the swift creation of client-ready documents that include industry comparisons and engaging videos, empowering financial professionals with essential resources for success. In essence, this robust platform not only simplifies various tasks but also significantly improves strategic decision-making processes throughout the financial industry, ultimately driving greater efficiency and productivity.

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Integrations Supported

MeridianLink Consumer
MeridianLink Insight
MeridianLink Mortgage
MeridianLink One
MeridianLink Opening

Integrations Supported

API Availability

API Availability

Pricing Information

Schedule a demo to see the solution in action and receive a customized pricing plan tailored to your organization's unique needs and goals.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

MeridianLink

Date Founded

1998

Company Location

United States

Company Website

www.meridianlink.com/products/engage/

Company Facts

Organization Name

Identifee

Date Founded

2019

Company Location

United States

Company Website

identifee.com/platform

Categories and Features

Financial CRM

Lead Management
Marketing Management

Marketing Automation

Not specified

Categories and Features

AI Tools

Not specified

Financial CRM

Not specified

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