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What is MeridianLink Engage?

MeridianLink® Engage helps financial institutions grow faster and deepen relationships by turning data into personalized, high‑impact marketing campaigns. Using behavior‑based segmentation, Engage delivers targeted messaging across lending, deposits, and card products to increase relevance, engagement, and conversion. Built‑in cross‑sell tools help retain at‑risk accounts, re‑engage dormant customers, and expand share of wallet. Smart campaign management automates targeting and execution, reducing manual effort while scaling personalization. Data‑driven personalization uses core, application, LOS, and credit data to identify meaningful opportunities. Real‑time reporting measures campaign performance before and after launch, helping teams optimize outreach and prove ROI. Workflow automation eliminates manual data pulls, while native integration across the MeridianLink® One platform creates a seamless, connected marketing ecosystem.

What is Aruba Meridian?

Meridian is a mobile application software platform created by Aruba, a subsidiary of Hewlett-Packard Enterprise, designed to assist various public-facing businesses such as retail stores, hotels, casinos, resorts, airports, hospitals, and convention centers in developing or improving mobile applications that facilitate meaningful interactions with their visitors via smartphones. This platform empowers these organizations to offer location-based information, encompassing maps, turn-by-turn directions, customized venue insights, and timely alerts based on users' proximity while they explore the premises. The cloud-based Meridian Editor serves as a software-as-a-service (SaaS) content management system (CMS), enabling venues to easily oversee the content within their Meridian-driven applications. Additionally, the AppMaker feature allows venues to construct a fully functional app from scratch, incorporating location-sensitive features that greatly enhance visitor engagement. By adopting this cutting-edge strategy, venues can significantly enrich the user experience and cultivate a more profound relationship with their audience. Ultimately, Meridian stands out as a vital tool for businesses looking to leverage technology to improve customer satisfaction and operational efficiency.

Media

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Media

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Integrations Supported

MeridianLink Consumer
MeridianLink Insight
MeridianLink Mortgage
MeridianLink One
MeridianLink Opening

Integrations Supported

Checkmk
Eptura
Modo
Switch Automation
The CXApp

API Availability

API Availability

Pricing Information

Schedule a demo to see the solution in action and receive a customized pricing plan tailored to your organization's unique needs and goals.

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

MeridianLink

Date Founded

1998

Company Location

United States

Company Website

www.meridianlink.com/products/engage/

Company Facts

Organization Name

Aruba Networks

Company Website

www.arubanetworks.com

Categories and Features

Financial CRM

Lead Management
Marketing Management

Marketing Automation

Not specified

Categories and Features

Digital Wayfinding

Not specified

Mobility

App Management
Data Management
Mobile Messaging

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