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What is MeritB2B?

We go beyond traditional big data paradigms. Our clients rely on us for customer acquisition, account-based marketing, demand generation, data management, and customer data platform solutions, while maintaining a strong focus on B2B. Within the ecosystem of business marketing solutions, we are the powerhouse behind PowerB2B. If your B2B marketing strategy lacks a well-thought-out foundation, you could unintentionally limit your growth prospects. The complexities of acquiring and integrating multiple brands, all while ensuring effective marketing operations and precise reporting, present a significant challenge that demands thoughtful navigation. To keep you in the loop, subscribe to our monthly newsletter, which is filled with valuable insights on the latest developments at MeritDirect and the changing data landscape. MeritB2B is passionately dedicated to promoting growth and nurturing lasting partnerships with our clients. Our team is made up of B2B data specialists, marketing strategists, business analysts, data scientists, developers, technology experts, and a variety of other professionals who are committed to your success. By harnessing such a broad spectrum of expertise, we guarantee that every facet of your marketing requirements is thoroughly addressed, ensuring you can achieve your business goals. Additionally, we believe that collaboration and communication are key elements in driving successful outcomes.

What is Infer?

Infer is a software-as-a-service platform that harnesses artificial intelligence, seamlessly connecting with a range of MarTech solutions to provide sophisticated predictive lead and account scoring, along with the management of highly detailed profiles. By accurately identifying the most promising leads, businesses can develop highly targeted segments and personalize their outreach efforts on a grand scale, resulting in a notable increase in conversion rates. The platform features advanced predictive lead scoring and profile management tools tailored to enhance and optimize sales and marketing operations. It enables the real-time assessment of large quantities of incoming leads, contacts, and accounts, which ultimately boosts return on investment by refining marketing qualified leads and steering sales focus toward those with the greatest revenue potential. Additionally, Infer supports fair and effective lead distribution among sales teams and assesses campaign performance by market segment, fostering ongoing enhancements in targeting and segmentation tactics. As organizations leverage these robust capabilities, they can ensure not only the identification of high-value prospects but also the efficient maximization of their outreach strategies, which is critical in today’s competitive landscape. This comprehensive approach empowers businesses to stay ahead of the curve in attracting and retaining customers.

Media

Media

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Synoptos
WordPress

Integrations Supported

Adobe Marketo Engage
HubSpot CRM
HubSpot Customer Platform
HubSpot Marketing Hub
Synoptos
WordPress

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MeritB2B

Date Founded

2000

Company Location

United States

Company Website

www.meritb2b.com

Company Facts

Organization Name

IgniteTech

Company Location

United States

Company Website

ignitetech.com/softwarelibrary/infer

Categories and Features

B2B Data

B2B Contact Data
B2B Intent Data
B2B Leads Data
B2B Marketing Data
Business Ownership Data
Company Data
Employee Data
Firmographic Data
Job Posting Data
Salary Data
Technographic Data

Categories and Features

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Sales Tracking

Activity Dashboard
Alerts / Notifications
Appointment Scheduling
Call Logging
Comments / Notes
Custom Reports
Document Management
Email Templates
Interaction Tracking
Lead Management
Lead Scoring
Pipeline Management
Reporting / Analytics
Task Management

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