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What is MessageGears?

Utilizing your contemporary data warehouse can significantly enhance customer interaction and facilitate cross-channel marketing strategies. This approach unlocks fresh potential for delivering personalized, timely, and pertinent communications that yield tangible outcomes. It's essential to leverage all available data, rather than limiting yourself to what has been transferred to your cloud marketing platform. By minimizing unnecessary expenditures, you can increase the volume of messages sent across various channels. MessageGears retains your data in its original format, which allows access to a comprehensive suite of enterprise marketing tools at a significantly lower price compared to conventional marketing clouds. The segmenting feature of MessageGears merges the convenience of a drag-and-drop segment creator with an exceptionally swift segmentation engine that matches the speed of your data warehouse. Furthermore, MessageGears Message empowers you to utilize any accessible data, regardless of format, to tailor messages for each individual customer, achieving a level of personalization that surpasses what other email marketing services offer. This level of adaptability and efficiency ensures that your marketing efforts are not only impactful but also resonate deeply with your target audience.

What is Altcraft?

The Altcraft Platform serves as an omnichannel Customer Data Platform (CDP) that can be deployed either as private cloud software or on-premises. Opting for on-premise installation enables businesses to customize the software according to their specific requirements, while the cloud version provides tiered pricing based on customer profiles. **FEATURES** - Gather comprehensive customer profiles that include a complete history of interactions. - Support for multiple resource subscriptions, which encompass location and device data, as well as integration with CRM and SQL systems. - Deliver 360-degree analytics on customer profiles. **Automate Marketing Workflows** - Manage customer journeys effectively with tools for A/B/n testing. - Personalize content for targeted campaigns. - Utilize both static and dynamic segmentation for better audience targeting. - Track web and messaging events and enable transactional messaging. - Benefit from an intuitive email builder that makes creating emails easy and efficient. **Engage Through Digital Channels** - Communicate with customers through various messengers and SMS marketing. - Utilize rich mobile notifications and web push messages. - Leverage banners, social media, and other custom channels for promotion. - Create and manage forms for data collection. **Real-Time Analytics** - Set pixel goals for tracking conversions. - Conduct cohort analysis to understand customer behavior over time. - Generate audience growth reports to measure engagement. - Visualize interactive conversion funnels for a clearer understanding of user journeys. - Compile summary reports to evaluate performance effectively. With its comprehensive suite of tools and features, the Altcraft Platform equips businesses with everything they need to enhance customer relationships and optimize marketing efforts.

Media

Media

Integrations Supported

Amazon Redshift
Campaign Genius
Facebook
Facebook Ads
Google Ads
Google Cloud BigQuery
IBM Db2
Meta Ads
Movable Ink
PostgreSQL
Shopify
Snowflake
Taxi for Email
WhatsApp

Integrations Supported

Amazon Redshift
Campaign Genius
Facebook
Facebook Ads
Google Ads
Google Cloud BigQuery
IBM Db2
Meta Ads
Movable Ink
PostgreSQL
Shopify
Snowflake
Taxi for Email
WhatsApp

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$300/mo
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

MessageGears

Date Founded

2010

Company Location

United States

Company Website

messagegears.com

Company Facts

Organization Name

Altcraft Platform

Date Founded

2015

Company Location

Russia

Company Website

www.altcraft.com/en/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Data Management

Customer Data
Data Analysis
Data Capture
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Master Data Management
Match & Merge

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

Direct Mail Automation

A/B Testing
Analytics/Reporting
Campaign Management
Data Import/Export
Delivery Tracking
Design Management
Event Triggered Mailings
List Scrubbing
Mailing List Purchasing
Mailing Services Integration
Pre-made Templates
Printing Services Integration
Response Alerts

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Email Template Design

A/B Testing
Code From Scratch
Drag & Drop Editing
Image Library
Import HTML Code
Mobile-Friendly / Responsive
Potential Issue Identification
Premade Templates
Proofing
Reporting / Analytics
Text Editor
Theme Editor

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

SMS Marketing

2-Way Messaging
Artificial Intelligence
Contact Management
MMS
Mass Texting
Message Personalization
Mobile Coupons
Mobile Keywords
Polls / Voting
Reporting/Analytics
Scheduled Messaging
Shortcodes
Text-to-Win

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