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What is Meta Pixel?

The Meta Pixel, formerly known as the Facebook Pixel, is a JavaScript snippet designed to track user activity on your site. It functions by loading a lightweight library of functions triggered each time a visitor performs a specific action, termed an event, that you aim to track, which is referred to as a conversion. The conversions that are gathered become visible in the Ads Manager, allowing for an assessment of the effectiveness of your advertising efforts, the creation of customized audiences for more targeted marketing, support for Advantage+ catalog ad initiatives, and an analysis of the effectiveness of your website's conversion funnels. This valuable data empowers you to make strategic choices aimed at boosting user interaction and refining your overall marketing approach. Furthermore, leveraging these insights can lead to improved return on investment for your advertising spend.

What is Angelfish Software?

Users generally prefer not to be tracked, and many actively block JavaScript-based tracking methods, presenting a challenge for any analytics tool reliant on such technology. Angelfish Software stands apart as a self-hosted log analyzer that generates web analytics reports directly from access logs, circumventing the limitations imposed by blocked JavaScript tracking. Consequently, even if users disable JavaScript tracking on your website, their visits will still be recorded in the access logs, ensuring you don't miss any valuable data. Organizations of various sizes utilize Angelfish to reliably monitor public websites, intranet sites, applications, and any browser-accessed content. For marketers relying on Google Analytics, Angelfish provides insights into traffic from users who block GA tracking, which can account for up to 35% of your total visitors. Angelfish includes a wealth of reporting features such as standard web analytics reports covering browsers, platforms, pages, IP addresses, and organizations; document tracking; inbound and in-site marketing campaigns; impression and click-through rates; email open rates; site search analysis; usage costs; identification of broken links; and much more. Additionally, Angelfish processes logs at an impressive speed of 5 GB per minute, is user-friendly in terms of installation and maintenance, comes with full support, and delivers unique data insights often missed by other analytics solutions. Explore our website to discover the full capabilities of Angelfish and see how it can enhance your web analytics strategy!

Media

No images available

Media

Integrations Supported

60sec.site
Aida
B2Metric
Changuito
Deyafa POS
Forless
IM Creator
Intellum Platform
Little Box Office
Marquiz
Pandectes GDPR Compliance
Payrexx
Pembee
ShopNx
Shopify
StockInsights
VEVSoftware
ablefy
agenola
forms.app

API Availability

API Availability

Has API

Pricing Information

Free
Free Version

Pricing Information

$1,995
All Angelfish customers receive unlimited Users and Pageviews, and E-mail Support. Pricing is based on Profiles - you typically use one Profile for each website or application you want to track. It's also common to use multiple Profiles for a single website, using different Tracking Methods and Filters in each Profile.
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

Windows
On-Prem
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

developers.facebook.com/docs/meta-pixel/

Company Facts

Organization Name

Actual Metrics

Date Founded

2005

Company Location

United States

Company Website

analytics.angelfishstats.com

Categories and Features

Web Analytics

Not specified

Categories and Features

Digital Analytics

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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