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What is Meta Pixel?

The Meta Pixel, formerly known as the Facebook Pixel, is a JavaScript snippet designed to track user activity on your site. It functions by loading a lightweight library of functions triggered each time a visitor performs a specific action, termed an event, that you aim to track, which is referred to as a conversion. The conversions that are gathered become visible in the Ads Manager, allowing for an assessment of the effectiveness of your advertising efforts, the creation of customized audiences for more targeted marketing, support for Advantage+ catalog ad initiatives, and an analysis of the effectiveness of your website's conversion funnels. This valuable data empowers you to make strategic choices aimed at boosting user interaction and refining your overall marketing approach. Furthermore, leveraging these insights can lead to improved return on investment for your advertising spend.

What is DataUnlocker?

DataUnlocker is an advanced solution designed to protect your website’s frontend from the technical disruptions caused by browser extensions, network filtering, and privacy tools that frequently block essential analytics and marketing data. As modern web applications depend heavily on third-party analytics platforms for key performance metrics, many businesses face significant data loss—even when operating within GDPR and other regulatory frameworks. DataUnlocker addresses this challenge by introducing a secure JavaScript and network layer that effectively transforms third-party data into first-party data. This approach shields data from interference, guarantees the reliable delivery of all requests, and achieves 100% data accuracy. The platform supports both server-side tagging and client-side analytics tools, seamlessly integrating with major platforms such as Google Analytics, Google Tag Manager, Meta Pixel, Hotjar, and Segment. Acting as a protected proxy, DataUnlocker recovers between 15% to 50% of lost data, resolves attribution discrepancies, and restores comprehensive data integrity. This empowers businesses to make smarter, well-informed decisions backed by complete and accurate data. DataUnlocker ensures compliance without sacrificing insight quality or user privacy, maintaining trust with customers and regulators alike. Its plug-and-play functionality allows quick deployment without disrupting existing analytics setups. Ultimately, DataUnlocker helps companies regain full visibility into their website performance and marketing effectiveness, driving better outcomes.

Media

No images available

Media

Integrations Supported

Facebook Ads
Meta Ads
4fund.com
Bleesk
Deyafa POS
Embeddable
Forge
Holdbar
Intellum Platform
Meiro
QRAnalytica
Scanova
Tagmate
Tapform
Travter
Uplup
WebToNative

Integrations Supported

Facebook Ads
Meta Ads
Contentsquare
Fathom Analytics
Google Tag Manager

API Availability

API Availability

Has API

Pricing Information

Free
Free Version

Pricing Information

$10.99/month
FREE for small sites and businesses. FREE ad blocker filter rule alerts. Paid plans start at $10.99/month for 500K proxied requests.
Free Version
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

developers.facebook.com/docs/meta-pixel/

Company Facts

Organization Name

DataUnlocker

Date Founded

2021

Company Location

Ukraine

Company Website

www.dataunlocker.com

Categories and Features

Web Analytics

Not specified

Categories and Features

Web Analytics

Conversion Tracking
Form Analytics
Goal Tracking
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking

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