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What is Meta Pixel?

The Meta Pixel, formerly known as the Facebook Pixel, is a JavaScript snippet designed to track user activity on your site. It functions by loading a lightweight library of functions triggered each time a visitor performs a specific action, termed an event, that you aim to track, which is referred to as a conversion. The conversions that are gathered become visible in the Ads Manager, allowing for an assessment of the effectiveness of your advertising efforts, the creation of customized audiences for more targeted marketing, support for Advantage+ catalog ad initiatives, and an analysis of the effectiveness of your website's conversion funnels. This valuable data empowers you to make strategic choices aimed at boosting user interaction and refining your overall marketing approach. Furthermore, leveraging these insights can lead to improved return on investment for your advertising spend.

What is LiveSession?

LiveSession provides the tools necessary to assess user behavior, enhance user experience (UX), and identify software bugs. Additionally, it empowers you to boost conversion rates through features like session replays and event-driven product evaluations. By visualizing the most frequented areas of your website, you can effectively increase both the number and frequency of user actions. Utilizing console logs aids in pinpointing and resolving errors that lead to user frustration, which in turn can decrease your conversion rates. To capture a more accurate representation of the user experience, you can send product-specific events through our Javascript API. Furthermore, enriching user sessions creates a reliable single source of truth. By organizing customer journeys into distinct funnels, you can gain insights into their paths to purchase. This comprehensive analysis ultimately supports targeted improvements in your marketing strategies.

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Integrations Supported

Shopify
Beyonk
Breadcrumb.ai
Crave
Digiphy
IM Creator
InEvent
Marquiz
Meiro
NativeSlides
Pandectes GDPR Compliance
PreviewMe
Shirofune
SplitLab
Tarkle Send
Trackify
UMAI
WinAds Manager

Integrations Supported

Shopify
Axis LMS
Google Analytics

API Availability

API Availability

Has API

Pricing Information

Free
Free Version

Pricing Information

$49 per month
Free Trial Offered?

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

developers.facebook.com/docs/meta-pixel/

Company Facts

Organization Name

LiveSession

Date Founded

2018

Company Location

Poland

Company Website

livesession.io

Categories and Features

Web Analytics

Not specified

Categories and Features

Product Analytics

Not specified

Session Replay

Not specified

Web Analytics

Campaign Management
Conversion Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Time on Site Tracking
User Interaction Tracking

Popular Alternatives

Popular Alternatives

Smartlook Reviews & Ratings

Smartlook

4.8 out of 5 stars