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What is Metadata.io?

Instead of merely concentrating on generating leads, prioritize creating demand; Metadata emerges as the leading platform specifically designed for demand generation, focusing on MQLs, enhancing pipelines, implementing ABM strategies, and fostering growth overall. By leveraging data-informed demand, businesses can effectively convert accounts into devoted customers. The platform supports the development of a robust B2B demand engine by seamlessly integrating your marketing stack, content resources, and strategic goals—taking on the heavy lifting for you through Metadata. Discover your marketing sweet spot by building audiences using a diverse array of technology use, buyer intent signals, firmographic information, marketing automation tools, and CRM data. With a vast database containing 1.2 billion contact profiles at your disposal, you can conduct experiments and gather insights on a grand scale. Metadata’s sophisticated AI performs hundreds of automatic tests, enabling you to identify the most effective blends of creatives, audiences, and outcomes that strongly resonate with your target accounts. This methodology helps you uncover demand, boost revenues, and consistently replicate successes. Meticulously crafted, performance metrics and attribution reporting are centered around pipeline generation, account engagement, and their impact on the existing pipeline, among other critical elements. Designed to tackle the common difficulties encountered by B2B marketers, our commitment lies in delivering a top-tier solution that empowers organizations to flourish in their respective landscapes. Every feature is created with a focus on promoting growth and mitigating the usual marketing challenges, allowing users to concentrate on what genuinely matters: advancing their business objectives effectively. Ultimately, embracing this innovative approach can radically transform how businesses engage with their customers and drive long-term success.

What is Bluebird?

Bluebird represents a groundbreaking lead management solution tailored for multinational corporations engaged in demand generation initiatives and sales partnerships. Its unique cloud-based platform empowers enterprise clients to enhance both efficiency and transparency in the alignment of marketing strategies and sales operations. Serving either as an independent application or as a complementary addition to existing technology ecosystems, Bluebird guarantees that all marketing campaigns are proven to deliver return on investment, while also optimizing pursuit strategies and improving conversion rates throughout the sales process. This innovative tool is utilized by leading firms in the IT, manufacturing, and real estate sectors globally, effectively channeling over a million leads annually to more than 30,000 sales agents and partners across 300 organizations. With its user-friendly deployment and maintenance features, Bluebird simplifies complex workflows, facilitating effective go-to-market strategies and promoting scalability and widespread network acceptance without the need for extensive support. Ultimately, Bluebird not only streamlines lead management but also fosters a more integrated and responsive sales environment.

Media

Media

Integrations Supported

Facebook
HubSpot CRM
HubSpot Customer Platform
Salesforce
Allego
Axis LMS
Contact Wolf
LeadSift
LinkedIn
Marketo
Pipedrive
Salesforce Marketing Cloud
WordPress
Wufoo
Zapier

Integrations Supported

Facebook
HubSpot CRM
HubSpot Customer Platform
Salesforce
Allego
Axis LMS
Contact Wolf
LeadSift
LinkedIn
Marketo
Pipedrive
Salesforce Marketing Cloud
WordPress
Wufoo
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Metadata

Date Founded

2015

Company Location

United States

Company Website

www.metadata.io

Company Facts

Organization Name

Bluebird

Date Founded

2014

Company Location

Canada

Company Website

gobluebird.io

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Categories and Features

Lead Capture

Business Card / Badge Scanning
Dashboard
Data Extraction
Lead Distribution
Lead Notifications
Lead Nurturing
Lead Qualification
Lead Scoring
Online Forms

Lead Management

Activity Tracking
Campaign Management
Lead Capture
Lead Distribution
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Source Tracking

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

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