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What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, functions as a marketing platform within the expansive Microsoft Search Network. This service enables companies to interact with individuals who are actively searching for the products or services they offer. With an impressive 5.9 billion searches conducted monthly on the Microsoft Search Network, advertisers have the opportunity to reach a broad audience across various geographic areas, whether targeting by country, city, or specific distances. For those already using platforms like Google Ads, shifting your advertising campaigns to Microsoft Advertising can be done seamlessly. The platform comes equipped with a variety of tools that facilitate effective campaign management, helping you to meet your advertising goals, whether that entails sticking to a predetermined budget or aiming for a specific cost per acquisition. By creating a free account, you can initiate your advertising journey with any budget you desire, only paying when users interact with your advertisement. You can enhance your return on investment by experimenting with different keywords, adjusting your bids, and optimizing the timing of your ads. Furthermore, you can set daily budgets or tweak your expenditures as necessary to maximize the effectiveness of your advertising efforts. This flexibility ensures that you can adapt your advertising strategy to meet changing business needs and market conditions.

What is AdLantern?

Take the time to review your monthly budget to strategically plan your daily expenses and priorities. Set a target for your monthly spending, and we will intelligently adjust your daily campaign budgets to align with that goal. You can distribute your advertising budget evenly while also having the flexibility to customize it according to your unique requirements. Regularly compare your actual expenditures with your planned budget to determine if you are on schedule, exceeding expectations, or falling short. If you want to adjust your posting days or need diverse solutions for different types of ad campaigns, we are here to assist you. When you first log into AdLantern, you'll be directed to the Sync page, which facilitates a smooth import of your client accounts and ad campaigns. This page includes straightforward instructions to help you connect AdLantern with your existing Google Ads account in a step-by-step manner. Once you finalize the setup, your client accounts will be visible on both the Sync page and the left navigation menu, giving you a complete view of your advertising efforts. Furthermore, this integration not only simplifies management but also helps you stay on track with your financial objectives. By utilizing these tools, you can enhance your advertising performance and ensure that your strategies are effectively aligned with your financial plans.

Media

Media

Integrations Supported

ASK BOSCO
AdStage
Adchieve
AnyTrack
Attribuly
Black Crow AI
Clever Ads
ClickForce
Datahive360
Digivizer
DinMo
Gravity Data
Hevo
Instaon
Integrate.io
Microsoft Dynamics 365 Finance
Microsoft Dynamics Supply Chain Management
SmartBI
Spider AF
VSIT Link Shortener

Integrations Supported

ASK BOSCO
AdStage
Adchieve
AnyTrack
Attribuly
Black Crow AI
Clever Ads
ClickForce
Datahive360
Digivizer
DinMo
Gravity Data
Hevo
Instaon
Integrate.io
Microsoft Dynamics 365 Finance
Microsoft Dynamics Supply Chain Management
SmartBI
Spider AF
VSIT Link Shortener

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$99 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

ads.microsoft.com

Company Facts

Organization Name

AdLantern

Date Founded

2018

Company Location

United States

Company Website

adlantern.com

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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