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What is Microsoft Advertising?

Microsoft Advertising, formerly known as Bing Ads, functions as a marketing platform within the expansive Microsoft Search Network. This service enables companies to interact with individuals who are actively searching for the products or services they offer. With an impressive 5.9 billion searches conducted monthly on the Microsoft Search Network, advertisers have the opportunity to reach a broad audience across various geographic areas, whether targeting by country, city, or specific distances. For those already using platforms like Google Ads, shifting your advertising campaigns to Microsoft Advertising can be done seamlessly. The platform comes equipped with a variety of tools that facilitate effective campaign management, helping you to meet your advertising goals, whether that entails sticking to a predetermined budget or aiming for a specific cost per acquisition. By creating a free account, you can initiate your advertising journey with any budget you desire, only paying when users interact with your advertisement. You can enhance your return on investment by experimenting with different keywords, adjusting your bids, and optimizing the timing of your ads. Furthermore, you can set daily budgets or tweak your expenditures as necessary to maximize the effectiveness of your advertising efforts. This flexibility ensures that you can adapt your advertising strategy to meet changing business needs and market conditions.

What is Adext?

Take your business's expansion and efficiency to entirely new levels. To successfully boost lead generation and surpass your rivals, it is crucial to thoroughly understand the emerging audiences actively seeking specific products while strategically investing in digital media. By focusing on enhancing your return on investment through comprehensive optimization techniques and managing high-volume campaigns, remarkable results can be achieved. Our cutting-edge machine learning algorithms analyze vast amounts of data to pinpoint the most profitable audience segments at precisely the right times. Adext not only gathers and interprets your advertising data but also forecasts future outcomes by duplicating your ad groups without making any changes. You have the freedom to set your financial parameters and decide the timeline for optimization. Once your campaign is initiated, Adext will prioritize the discovery of Dynamic Audiences, which signals the start of our AI's process to refine your advertising strategies and produce outstanding results. This revolutionary method guarantees that your marketing tactics stay flexible and responsive to the evolving landscape of the market, ultimately leading to sustained growth and success. With such adaptability, your business can thrive amidst competition and ever-changing consumer behavior.

Media

Media

Integrations Supported

800.com
AdInvestor
Axis LMS
BeMob
C2 Identity
Desktop.com
Feedonomics
Flows
Gravity Data
Instaon
ListingManager
MINT
Microsoft Dynamics 365 Finance
NinjaCat
Optmyzr
Salesforce Data 360
Swydo
TrueNorth
WildJar
Windsor.ai

Integrations Supported

800.com
AdInvestor
Axis LMS
BeMob
C2 Identity
Desktop.com
Feedonomics
Flows
Gravity Data
Instaon
ListingManager
MINT
Microsoft Dynamics 365 Finance
NinjaCat
Optmyzr
Salesforce Data 360
Swydo
TrueNorth
WildJar
Windsor.ai

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

ads.microsoft.com

Company Facts

Organization Name

Adext AI

Date Founded

2016

Company Location

United States

Company Website

www.adext.ai/enterprise/

Categories and Features

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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