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What is Digital Marketing Center?

Microsoft Advertising has launched a groundbreaking platform called the Digital Marketing Center, stemming from the Microsoft Garage initiative. This innovative tool aims to support small and medium-sized businesses in managing their digital marketing initiatives, integrating not just Microsoft Advertising but also prominent advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. By consolidating these resources, the Digital Marketing Center facilitates a more cohesive marketing strategy, ultimately boosting the online visibility of these enterprises. Additionally, this platform empowers users to efficiently track their marketing performance across various channels, ensuring they can make data-driven decisions to optimize their campaigns.

What is Channable?

Introducing the all-in-one solution for feed management and PPC campaigns. This comprehensive tool is designed to enhance your product feeds across major eCommerce platforms while simultaneously automating your pay-per-click advertising efforts. With Channable, you can utilize pre-built feed templates to evaluate pricing across more than 2,500 websites, affiliate networks, and online marketplaces, plus generate advertisements tailored for Microsoft Advertising or Google Ads. The success of your online store hinges on how effectively potential customers can discover your offerings. To address this need, Channable has developed an innovative online platform enabling retailers to oversee product feeds, streamline PPC campaigns, and seamlessly connect with various marketplaces. You can design PPC campaigns driven by your data feed, promoting product availability while employing retargeting strategies to increase conversions. The capabilities of Channable's feed management and PPC tools empower you to showcase your services across all channels, ensuring that your hotels and flights gain the visibility they need to attract more customers. By leveraging these robust features, you can maximize your marketing efforts and drive growth for your business.

Media

Media

Integrations Supported

Google Ads
Instagram
Microsoft Advertising

Integrations Supported

Google Ads
Instagram
AdRoll
Amazon
Bing
Cdiscount
Google Search Ads 360
Kelkoo Group
Kiyoh
Klarna
Mano
Meta Ads
OLX
PrestaShop
Sooqr
Squarespace
WISEPIM
Walmart
eBay

API Availability

API Availability

Has API

Pricing Information

Pricing not provided
Free Version

Pricing Information

$39 per month

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Not specified

Customer Service / Support

Standard Support

Training Options

Not specified

Training Options

Documentation Hub
Webinars

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.microsoft.com/en-us/digital-marketing-center

Company Facts

Organization Name

Channable

Date Founded

2014

Company Location

Netherlands

Company Website

www.channable.com

Categories and Features

Advertising Agency

Not specified

Campaign Management

Not specified

Marketing

Not specified

Marketing Analytics

Not specified

PPC

Not specified

Categories and Features

Catalog Management

Catalog Creation
Content Management
Cross Selling Functionality
Custom Product Attributes
Customizable Catalogs
Pricing Management
Search

eCommerce Integration

Not specified

eCommerce Marketing

Analytics / ROI Tracking
Dynamic Content
Facebook Ads
Google Ads
Search Marketing
Social Marketing

Marketing Automation

Analytics / ROI Tracking
Dynamic Content
Search Marketing
Social Marketing

Multi-Channel eCommerce

Catalog Management
Channel Management
Data Synchronization
Marketplace Integration
Order Management
Promotions Management
Returns Management
Social Commerce

PPC

Analytics / ROI Tracking
Campaign Management
Google / Bing Ads

Product Data Management

Document Management
Formula Management
Product Analytics
Testing Management

Product Management

Not specified

Search Engine Marketing (SEM)

Analytics / ROI Tracking
Campaign Management
Google / Bing Ads

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