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What is Digital Marketing Center?

Microsoft Advertising has launched a groundbreaking platform called the Digital Marketing Center, stemming from the Microsoft Garage initiative. This innovative tool aims to support small and medium-sized businesses in managing their digital marketing initiatives, integrating not just Microsoft Advertising but also prominent advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. By consolidating these resources, the Digital Marketing Center facilitates a more cohesive marketing strategy, ultimately boosting the online visibility of these enterprises. Additionally, this platform empowers users to efficiently track their marketing performance across various channels, ensuring they can make data-driven decisions to optimize their campaigns.

What is Google Campaign Manager 360?

Campaign Manager 360 serves as a cloud-based platform for managing advertising, tailored for both agencies and advertisers, allowing them to oversee digital campaigns across a multitude of online and mobile settings. This platform offers an extensive range of functionalities, including ad serving, audience targeting, verification, and in-depth performance analytics. Users can utilize the Trafficking feature to efficiently handle their creative assets and launch advertising initiatives. The reporting capabilities enable the collection and examination of performance metrics for ads overseen by Campaign Manager 360, presenting these insights in a clear and accessible manner. You can design and modify your reports, which include standard, floodlight, path to conversion (P2C), reach, and various types of cross-dimension reach reports, allowing for a thorough understanding of user interactions and the impact of different channels on conversions. Additionally, the verification tools within the Reporting section help evaluate the effectiveness of ad impressions while providing assistance on tagging, geo-targeting, and ensuring content accuracy. By making use of these diverse features, you can significantly improve your advertising tactics and outcomes, ultimately leading to more successful campaigns. The platform’s rich functionality makes it an essential tool for optimizing advertising efforts in today’s digital landscape.

Media

Media

Integrations Supported

Google Ads
5X
Accutics
Celtra
Data Sentinel
Datahive360
Google
Google Ads Data Hub
Google Marketing Platform
Gravity Data
Instagram
Microsoft Advertising
Openbridge
Peaka
Progress DataDirect
Salesforce Data Cloud
Supermetrics
Telmetrics
Windsor.ai
X (Twitter)

Integrations Supported

Google Ads
5X
Accutics
Celtra
Data Sentinel
Datahive360
Google
Google Ads Data Hub
Google Marketing Platform
Gravity Data
Instagram
Microsoft Advertising
Openbridge
Peaka
Progress DataDirect
Salesforce Data Cloud
Supermetrics
Telmetrics
Windsor.ai
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.microsoft.com/en-us/digital-marketing-center

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

support.google.com/campaignmanager/answer/2709362

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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