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What is Motiva AI?

Motiva AI dramatically cuts down the amount of time teams spend on tedious tasks annually, while also improving all facets of their marketing strategies, including audience analysis, message refinement, and boosting conversion rates. Utilizing a sophisticated proprietary machine learning framework, Motiva AI becomes an essential asset for any team, autonomously identifying and executing strategies that resonate deeply with target consumers. With its recent expansion into the healthcare industry, it seeks to enhance personalized patient experiences in clinical trials and various healthcare projects. By pinpointing your target audience and generating diverse messaging alternatives, Motiva AI takes charge of executing your most efficient campaigns. It consistently evolves by carefully considering customer input and understanding their motivations. Additionally, Motiva AI instinctively adjusts campaign tactics based on consumer actions to guarantee the best results, all without the need for manual oversight. Rather than squandering time on monotonous, low-impact tasks, let Motiva AI curate the perfect messaging for each individual to optimize campaign effectiveness. This empowers teams to redirect their efforts towards more strategic projects that stimulate growth and drive innovation, ultimately fostering a more dynamic and productive work environment. As a result, organizations can achieve their goals more efficiently and effectively.

What is Experian Mosaic?

Consumers possess distinct preferences, and they anticipate that brands will acknowledge and cater to these needs. To forge meaningful connections with consumers and surpass the competition, marketers must prioritize reaching the right audience with compelling messages designed to engage rather than just inform. Implementing a data-driven strategy that goes beyond basic demographic information to include behavioral, lifestyle, and attitudinal insights enables successful marketers to cultivate stronger relationships with their target demographic. The user-friendly Mosaic® USA consumer segmentation tool from Experian, which evaluates 126 million households and incorporates 650 lifestyle and interest factors, allows marketers to effectively pinpoint and connect with their desired audience on a personal scale. By segmenting the U.S. market into 19 overarching categories and 71 specialized types, Mosaic provides essential insights that assist in forecasting the behaviors, attitudes, and preferences of the most valuable customers. This strategic approach empowers marketers to customize their communication through preferred channels, ensuring that their messaging resonates deeply and fosters enduring relationships with consumers. Ultimately, leveraging such extensive data not only enhances brand loyalty and customer satisfaction but also paves the way for sustained business growth in an ever-competitive market. By continuously analyzing and adapting to consumer needs, brands can maintain relevance and thrive in the long run.

Media

Media

Integrations Supported

Ahi Lobby
Cisco ACI
Consumer View
Unity
Verizon Cloud

Integrations Supported

Ahi Lobby
Cisco ACI
Consumer View
Unity
Verizon Cloud

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

The Data Guild

Date Founded

2016

Company Location

United States

Company Website

www.motiva.ai/

Company Facts

Organization Name

Experian

Date Founded

1980

Company Location

United States

Company Website

www.experian.com/marketing-services/mosaic

Categories and Features

Artificial Intelligence

Chatbot
For Healthcare
For Sales
For eCommerce
Image Recognition
Machine Learning
Multi-Language
Natural Language Processing
Predictive Analytics
Process/Workflow Automation
Rules-Based Automation
Virtual Personal Assistant (VPA)

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

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