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What is Mura?

Embark on a cohesive and interconnected digital experience through a consolidated platform designed to address your most complex business challenges. Innovative organizations utilize the Mura Platform to fulfill their goals, ensuring they effectively attract, serve, and grow their customer base. The Mura Platform simplifies the sales process, allowing for quicker deal closures with easy access to customized content. With user-friendly drag-and-drop layouts, reusable content elements, and straightforward form builders, you can effortlessly design content hubs, landing pages, and calls-to-action. This platform facilitates the creation of meaningful connections by delivering personalized experiences tailored to various audience segments. By merging your existing technology ecosystem into one platform, you can offer consistent experiences for both internal teams and external stakeholders. Customize interactions based on various criteria such as persona, ideal client profile, industry, account, buying stage, referrer, and more. Exceptional experiences are not merely spontaneous; with Mura, you can intentionally craft them to resonate with your audience. Ultimately, leveraging Mura enhances your business’s ability to succeed in a rapidly changing market environment, setting the stage for sustained growth and innovation.

What is CoreMedia Experience Platform?

CoreMedia stands out as a leading composable digital experience platform (DXP) that caters to some of the most esteemed brands worldwide. When it comes to smart content management, users can preview their content in context prior to publication, harness the potential of their teams through effective workflow and scheduling, and ensure compliance with an integrated digital asset management system. For personalized experiences, the platform excels in omnichannel customer targeting, enabling seamless linkage to customer data platforms for enhanced audience insights, and incorporates artificial intelligence to deliver hyper-personalized interactions. In the realm of real-time conversations, businesses can navigate customers through their purchasing journey using tools like video shopping, chatbots, and live chat, while also overseeing all communications to gather valuable insights across various platforms, from web interactions to contact center engagements. Additionally, the system prioritizes high-value contacts, allowing them to connect with real representatives, which significantly boosts return on investment. Moreover, CoreMedia facilitates inspirational commerce with built-in connectors for major platforms such as Salesforce, SAP, HCL, Elastic Path, and Spryke, and enables the integration of live product feeds on a global scale, transforming rich media into easily shoppable content with just one click. The combination of these features not only enhances user experience but also propels brands toward achieving their business objectives.

Media

Media

Integrations Supported

Adobe Marketo Engage
CELUM
Canopy
Donately
Dropbox
Edenred Pay
Elastic Path
Google Analytics
Hootsuite
SAP Ariba
SAP Business One
SAP Store
Salesforce
Salesforce Agentforce Commerce
Salesforce Agentforce Marketing
Spryker
commercetools
wao.io

Integrations Supported

Adobe Marketo Engage
CELUM
Canopy
Donately
Dropbox
Edenred Pay
Elastic Path
Google Analytics
Hootsuite
SAP Ariba
SAP Business One
SAP Store
Salesforce
Salesforce Agentforce Commerce
Salesforce Agentforce Marketing
Spryker
commercetools
wao.io

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Mura

Date Founded

2008

Company Location

United States

Company Website

www.murasoftware.com

Company Facts

Organization Name

CoreMedia

Date Founded

1996

Company Location

Germany, Portugal, USA

Company Website

www.coremedia.com

Categories and Features

Content Management

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management

Digital Experience Platforms (DXP)

Alerts / Notifications
Auto-Tagging
Blogs
Calendar
Content Modeling
Digital Asset Management
File Sharing
Form Builder
Forums / Message Boards
Headless CMS
Knowledge Base
Performance Monitoring
Personalization / Segmentation
Reporting / Analytics
Surveys / Polls
Templates
User Management / Permissions
Version Control
Wiki
Workflow Management

Sales Content Management

Audio / Video Recording
Audio File Management
Branded Sales Content
Centralized Sales Content Repository
Collaboration Tools
Content Recommendations
Email Management
Engagement Analytics
Interaction Tracking
Personalization
Sales Partner Management
Sales Training / Onboarding
Video File Management

Sales Enablement

Collaboration
Contact Management
Content Management
Document Management
Goals / Quota Management
Lead Management
Meeting Management
Performance Management
Presentation Management
Proposal Management
Territory Management
Training Management

Categories and Features

Content Management

Audio Content
Customizable Templates
Document Indexing
E-forms
Full Text Search
Image Editor
SEO Management
Text Editor
Version Control
Video Content
Website Management

Digital Experience Platforms (DXP)

Alerts / Notifications
Auto-Tagging
Blogs
Calendar
Content Modeling
Digital Asset Management
File Sharing
Form Builder
Forums / Message Boards
Headless CMS
Knowledge Base
Performance Monitoring
Personalization / Segmentation
Reporting / Analytics
Surveys / Polls
Templates
User Management / Permissions
Version Control
Wiki
Workflow Management

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