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What is NORMLZ?

NORMLZ is a specialized tool aimed at normalizing data, effectively standardizing and correcting inconsistencies within HubSpot. This software addresses the challenges associated with extensive datasets, where varying data formats can hinder analysis, result in unproductive campaigns that may lead to revenue loss, and complicate reporting processes. It integrates effortlessly with your HubSpot account, with future plans to offer compatibility with Salesforce and Apollo as well. The engine adeptly identifies and aligns variations, converting entries such as "CEO," "C.E.O," and "Chief Executive Officer" into a consistent format. Furthermore, it unifies location data like "New York," "NYC," and "New York City," while also maintaining uniformity in company names, for example, "IBM Corp" and "IBM Corporation." By utilizing NORMLZ, users can significantly elevate their data quality, which ultimately fosters more accurate insights and enhances decision-making capabilities. This tool not only optimizes data but also streamlines the overall operational workflow, providing a comprehensive solution for businesses looking to improve their data management strategies.

What is Adverity?

Adverity serves as a comprehensive data platform designed to streamline the processes of connecting, transforming, governing, and leveraging data on a large scale. It offers an effortless solution for users to obtain their data in the desired format, at the preferred time, and through the most convenient channels. This platform allows organizations to merge various data streams, including sales, finance, marketing, and advertising, into a unified source that accurately reflects their business performance. With its automated connections to numerous data sources and destinations, exceptional data transformation capabilities, and robust governance tools, Adverity stands out as the most efficient means to access and manage data precisely as needed. By simplifying these complex processes, it empowers businesses to make informed decisions based on reliable insights.

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Integrations Supported

HubSpot CRM

Integrations Supported

HubSpot CRM
ActiveCampaign
Box
Criteo
GitHub
Google Ad Manager
Google Analytics
Google Business Profile
Google Docs
Kochava
Mailchimp
Microsoft Dynamics 365
Microsoft Excel
Mixpanel
MongoDB
MySQL
Semrush
VK
YouTube
Zendesk

API Availability

API Availability

Has API

Pricing Information

$5/month
Free Trial Offered?

Pricing Information

Pricing of the platform is adapted to each individual customer, based on their needs and requirements.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Not specified

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

HubProsper

Date Founded

2025

Company Website

normlz.com

Company Facts

Organization Name

Adverity GmbH

Date Founded

2015

Company Location

Austria

Company Website

www.adverity.com

Categories and Features

Data Quality

Not specified

Categories and Features

Big Data

Data Blends
Data Cleansing
Data Mining
Data Warehousing
High Volume Processing
Templates

Data Analysis

Not specified

Data Management

Data Analysis
Data Integration
Data Migration
Data Quality Control
Data Security
Information Governance
Match & Merge

Data Quality

Data Deduplication
Data Discovery
Match & Merge

Data Visualization

Not specified

eCommerce Integration

Not specified

Marketing Analytics

Performance Metrics
Social Media Metrics
Website Analytics

Marketing Attribution

Not specified

Marketing Automation

Not specified

Marketing Planning

Not specified

Master Data Management

Data Governance
Data Source Integrations
Match & Merge
Relationship Mapping

Predictive Analytics

Not specified

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