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What is Needle?

Needle is a proactive GTM agent platform built to help sales and revenue teams manage pipeline activity, deal follow-up, CRM hygiene, and revenue operations from Slack or Microsoft Teams. Instead of acting like a static dashboard, Needle functions as a personal AI teammate that can take action, surface risks, and suggest next steps inside the communication tools revenue teams already use. Each user gets a Needle agent that acts on their behalf, mirrors their permissions, and only accesses tools, data, and workflows that the user is authorized to use. The platform connects to CRM systems, email, calendars, documents, spreadsheets, call recordings, enrichment tools, outbound platforms, and thousands of other integrations. Needle can detect stalled opportunities, identify quiet champions, draft follow-up emails, attach relevant case studies, update CRM fields, research accounts, enrich contacts, and create action plans for deals that need attention. Its proactive behavior allows it to flag pipeline risks before a manager or rep has to search for them manually. The platform maintains memory and reusable skills so agents can learn how a team works and repeat preferred workflows over time. Needle routes work across multiple AI models from providers such as Claude, OpenAI, Gemini, DeepSeek, Mistral, Qwen, GLM, and MiniMax to match tasks with the right model while avoiding vendor lock-in. Security is designed around sensitive revenue workflows, with explicit app connections, permission mirroring, private company context, and a commitment not to train models on customer data. Compliance and security posture include SOC 2 Type II, ISO 27001, GDPR, and CCPA alignment. Needle helps GTM teams turn AI agents into practical revenue operators that keep deals moving, reduce administrative overhead, and improve pipeline visibility.

What is Lantern?

Lantern serves as an innovative revenue platform powered by AI, specifically designed to aid sales and marketing teams in expediting and improving their deal-closing efforts by integrating customer, prospect, and intent data into a unified framework. It includes features such as Champion Chaser, which enhances the sales pipeline by identifying valuable signals from existing customers, and Buyer Persona Tracker, which detects the emergence of new buyers within a target account and automatically populates their details. The platform boasts a Workflow Engine that effortlessly integrates with over 50 applications, automating updates based on customer activities like job changes and call insights, thereby empowering teams to proactively identify engagement opportunities. By consolidating multiple data sources, Lantern provides teams with AI-driven insights, refines sales tools, and fosters significant growth. Additionally, it is designed to meet SOC II security standards and allows for swift deployment with a variety of integrations, making it an excellent option for organizations aiming to boost their sales performance. The user-friendly interface, coupled with extensive support, ensures that teams can fully leverage the platform’s features with minimal disruption, further enhancing their operational efficiency. Ultimately, Lantern stands out as a comprehensive solution for organizations striving for a competitive edge in their sales strategies.

Media

Media

Integrations Supported

Gmail
HubSpot CRM
Jira
Slack
Zendesk
Asana
Dropbox
Freshdesk
Gong
Google Drive
Heap
Intercom
Kustomer
Microsoft 365
Microsoft OneDrive
Notion
Outreach
Recurly
Salesforce
Stripe

Integrations Supported

Gmail
HubSpot CRM
Jira
Slack
Zendesk
Asana
Dropbox
Freshdesk
Gong
Google Drive
Heap
Intercom
Kustomer
Microsoft 365
Microsoft OneDrive
Notion
Outreach
Recurly
Salesforce
Stripe

API Availability

Has API

API Availability

Has API

Pricing Information

$199/agent/month
Free Version
Free Trial Offered?

Pricing Information

$25,000 per year
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Needle

Date Founded

2024

Company Location

United States

Company Website

needle.app/

Company Facts

Organization Name

Lantern

Date Founded

2020

Company Location

United States

Company Website

www.withlantern.com

Categories and Features

Buyer Intent

B2B Lead Generation
CRM Integration
Channel Attribution
Competitor Analysis
Content Marketing
Customer Journey Mapping
Customer Profiles
Intent Data
Lead Notifications
Lead Scoring

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