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What is NestAds?

NestAds is an advanced ad management and attribution tool specifically tailored for Shopify sellers. This platform consolidates data from various advertising channels into a single dashboard, removing the need for manual tracking and enabling seamless monitoring of key advertising metrics. With its unique server-side tracking pixels that utilize first-party purchase data, NestAds effectively addresses the challenges posed by iOS 14 restrictions and the transition to cookieless browsers. Employing a multi-touch attribution model, it identifies the advertisements and interactions that lead to sales while offering adaptable attribution windows that can range from 1 to 90 days. This analytical approach fine-tunes your advertising budget, minimizes inefficiencies, and enhances your return on ad spend (ROAS). The NestAds dashboard visualizes the customer journey as a timeline, providing insights into customer interactions at every touchpoint. Additionally, it features comprehensive cohort analysis that sheds light on revenue generation, customer acquisition expenses, and various other critical metrics, empowering merchants to make informed decisions for their advertising strategies. The platform is designed to promote a deeper understanding of customer behaviors, ultimately leading to more effective marketing efforts.

What is CaliberMind?

CaliberMind is the GTM Intelligence and Multi-Touch Attribution platform that helps enterprise marketers make data-driven decisions. We bring together siloed and fragmented marketing and sales engagement data into a single, reliable view of the buyer journey and help marketers answer the question of “what’s working in marketing” confidently.

Media

Media

Integrations Supported

Facebook
Google Ads
Act-On
AdRoll
Adobe Marketo Engage
Amazon Redshift
Clearbit
FullContact
Gainsight
Google Analytics
Google Drive
LinkedIn
SAP Commerce Cloud
Salesforce
Salesforce Marketing Cloud Account Engagement
Segment
Shopify
TikTok
Zendesk
ZoomInfo

Integrations Supported

Facebook
Google Ads
Act-On
AdRoll
Adobe Marketo Engage
Amazon Redshift
Clearbit
FullContact
Gainsight
Google Analytics
Google Drive
LinkedIn
SAP Commerce Cloud
Salesforce
Salesforce Marketing Cloud Account Engagement
Segment
Shopify
TikTok
Zendesk
ZoomInfo

API Availability

Has API

API Availability

Has API

Pricing Information

$0/month/user
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

NestScale

Date Founded

2022

Company Location

Singapore

Company Website

nestscale.com

Company Facts

Organization Name

CaliberMind

Date Founded

2016

Company Location

United States

Company Website

www.calibermind.com

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Business Intelligence

Ad Hoc Reports
Benchmarking
Budgeting & Forecasting
Dashboard
Data Analysis
Key Performance Indicators
Natural Language Generation (NLG)
Performance Metrics
Predictive Analytics
Profitability Analysis
Strategic Planning
Trend / Problem Indicators
Visual Analytics

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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