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What is Netmera?

Netmera streamlines the monitoring of customer engagement and the analysis of activities occurring on your website or mobile application over time. By adeptly segmenting and addressing your audience in real-time, you can engage them with the most pertinent messages. The platform allows you to classify both current and potential customer groups into smaller segments that exhibit similar traits, based on demographic information, purchasing habits, and user interactions within your applications and websites. With Netmera, you can build detailed user profiles by merging data from various sources, including your apps, websites, CRM systems, and both first-party and third-party data. This tool makes it possible to filter and reach millions of users based on specific profile characteristics—like gender, name, occupation, city, and language—effortlessly and in mere seconds. Additionally, the provision of SDKs and open APIs significantly improves the ability to create and manage comprehensive user profiles, ensuring that your marketing strategies remain both effective and efficient. Consequently, you can refine your approaches using real-time data insights, which ultimately enhances customer satisfaction and engagement while fostering long-term loyalty. By leveraging these capabilities, businesses can better understand and respond to their customers' needs.

What is Manago AI?

Manago AI is a customer engagement platform designed to help marketers turn customer insights into campaigns through a simpler, prompt-driven experience. The platform, previously known as SALESmanago, is positioned as a customer data and engagement platform for eCommerce and customer lifecycle teams. It combines customer data, campaign workflows, content creation, recommendations, reporting, and cross-channel messaging in one environment. The Customer Data Platform unifies behavior, purchases, engagement, preferences, consent, and predictive signals into live customer profiles that can be used for campaigns, journeys, and personalization. Marketing automation helps teams build journeys around real customer behavior, including browsing, buying, cart abandonment, return visits, and disengagement. Commerce Marketing captures customer intent from views, carts, wishlists, back-in-stock requests, price-drop alerts, and purchase history so teams can recover revenue and create the next buying moment faster. Personalization adapts messages, offers, timing, and experiences using customer data, behavior, AI predictions, product context, interests, intent, purchase history, and journey stage. Recommendation tools use browsing history, purchase behavior, product data, and AI scoring to show products each customer is more likely to want next. Manago AI also supports email, SMS, WhatsApp, and website engagement so teams can coordinate customer journeys across the channels customers already use. Its AI layer includes predictive, generative, conversational, recommendation, and agentic AI, while AI MCP lets users access customer data and take action from ChatGPT, Claude, Cursor, and other MCP-compatible tools. By combining CDP capabilities, marketing automation, commerce marketing, personalization, recommendations, agentic AI, MCP access, integrations, APIs, and omnichannel messaging, Manago AI helps brands engage, convert, and retain customers more effectively.

Media

Media

Integrations Supported

CREDITONLINE
CallPage
EmailLabs
Facebook
Firmao CRM
Focus Contact Center
Landingi
LeadsBridge
Magento
Model Context Protocol (MCP)
Ninja Popups
PrestaShop
SAP Business One
Social WiFi
Startquestion
SurveyLab
TokyDigital
Twilio
X (Twitter)
Zapier

Integrations Supported

CREDITONLINE
CallPage
EmailLabs
Facebook
Firmao CRM
Focus Contact Center
Landingi
LeadsBridge
Magento
Model Context Protocol (MCP)
Ninja Popups
PrestaShop
SAP Business One
Social WiFi
Startquestion
SurveyLab
TokyDigital
Twilio
X (Twitter)
Zapier

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$0
The price depends on the functionalities you need and number of contacts in your database.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Netmera

Date Founded

2015

Company Location

United Kingdom

Company Website

www.netmera.com

Company Facts

Organization Name

Manago AI

Date Founded

2011

Company Location

Poland

Company Website

manago.ai/

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Customer Engagement

Analytics
Churn Management
Communication Management
Community Management
Content Syndication
Feedback Collection
Gamification
Live Chat
Video Content

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Push Notifications

A/B Testing
Analytics
Campaign Segmentation
Contextual Targeting
Device Targeting
Expiry Notifications
Geo Targeting
Mobile Notifications
Notification Scheduling
Visual Notifications
Web Notifications

Categories and Features

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Lead Nurturing

A/B Testing
Campaign Management
Drip Campaigns
Lead Capture
Lead Notifications
Lead Scoring
Lead Segmentation
Performance Metrics
Personalization
Pipeline Management

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Sales Intelligence

CRM Integration
Data Cleaning
Data Enrichment
Data Import/Export
Data Mining
Data Verification
Email Integration
Lead Scoring
List Building
Performance Management
Pipeline Management
Predictive Modeling/Analytics
Prospecting Tools
Reporting/Analytics
Sales Forecasting

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