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What is New Black EVA?

The Global Unified Commerce Ecosystem, developed by New Black, serves as a collaborative network of partners dedicated to bringing the concept of unified commerce to life for retailers prioritizing customer experience. This initiative addresses the modern consumer's need for a seamless shopping experience across multiple platforms by ensuring transparency in transaction, inventory, and customer data throughout the entire buying process, while also adhering to strict financial regulations. Achieving this level of integration requires enhanced connectivity among all systems and brand partners, who must work together harmoniously. The Global Unified Commerce Ecosystem equips retailers worldwide with innovative solutions that not only enhance customer interactions but also promote business growth. Additionally, the partners within this ecosystem operate on a global scale, allowing them to support international expansion goals while providing consistent solutions and multi-lingual support to enrich customer engagement. In essence, this collaborative model not only strengthens the retailers' market position but also prepares them to excel in an ever-evolving global marketplace, where consumer expectations continue to rise.

What is Criteo?

The landscape of shopping has undergone a profound transformation. Consumers now seamlessly navigate between in-store and online environments, seeking out new products, comparing prices, and making returns with ease; furthermore, they increasingly turn to influencers and experts to assess the attributes and suitability of products for their needs. In this evolving market, Commerce Media has emerged as the fastest-growing advertising channel, ranking as the fourth major wave in Digital Advertising, following display, search, and social media. Criteo, recognized as the leading Commerce Media Company globally, provides a comprehensive array of advertising solutions that link retailers, brands, and publishers to valuable in-market shoppers while also helping consumers find products they will genuinely appreciate. Our Commerce Media Platform encompasses several innovative tools, including C-Growth, a performance marketing solution tailored for direct-to-consumer (DTC) and e-commerce websites; C-Yield, a retail media monetization platform designed for international retailers; C-Max, a retail media demand-side platform (DSP) crafted for brands and agencies; and C-Grid, a supply-side platform (SSP) centered on commerce for media owners, all of which work together to enhance the shopping experience. As we continue to adapt to the changing retail landscape, these tools are essential for driving engagement and improving sales outcomes.

Media

Media

Integrations Supported

ACCEO Retail-1
Blotout
Canopy
Celtra
Data Virtuality
Dataslayer
Delivr
Faraday
Ikigai
Improvado
Invoca
MINT
MSIGHTS
Skypoint AI Platform
Sourcetable
TrackAd
TrustCommander
Y42
fraud0
iDerive

Integrations Supported

ACCEO Retail-1
Blotout
Canopy
Celtra
Data Virtuality
Dataslayer
Delivr
Faraday
Ikigai
Improvado
Invoca
MINT
MSIGHTS
Skypoint AI Platform
Sourcetable
TrackAd
TrustCommander
Y42
fraud0
iDerive

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$0.01
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

New Black

Date Founded

2015

Company Location

The Netherlands

Company Website

newblack.io/guc/

Company Facts

Organization Name

Criteo

Date Founded

2005

Company Location

France, NYC, London, Tokyo, Barcelona

Company Website

www.criteo.com

Categories and Features

Retail Management

CRM
Commission Management
Email Marketing
Employee Management
Loyalty Program
Mail Order
Merchandise Management
Multi-Location
Order Management
Purchase Order Management
Reporting/Analytics
Returns Management
eCommerce

Categories and Features

Predictive Analytics

AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

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