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What is Nielsen Ad Intel?

Understanding advertising intelligence is crucial for businesses aiming to secure a competitive advantage in today's marketplace. With the media landscape becoming ever more complex and crowded, consumers are exposed to an overwhelming amount of content across various platforms. To stand out, companies need to leverage reliable advertising intelligence that aids in creating effective media strategies that distinguish them from others in the industry. The challenge arises in managing and monitoring the advertising initiatives of competing brands across multiple channels without significantly increasing workloads. Nielsen Ad Intel emerges as the premier source for comprehensive advertising expenditure data at local, national, and global levels. Our platform provides advertisers, agencies, publishers, and advertising networks with the tools necessary to track advertising efforts across a wide array of channels, including television, digital, audio, search, social media, print, outdoor, and cinema. Additionally, Ad Intel offers valuable insights that empower clients to navigate this dense media environment successfully, enabling them to identify target audiences and assess brand approaches with greater accuracy. By harnessing our data, businesses can refine their advertising strategies and bolster their market presence, ensuring they remain competitive in an ever-evolving industry. The ability to adapt quickly to market trends can make all the difference in achieving long-term success.

What is Admetricks?

We examine the spending on advertisements, the extent of audience engagement, the frequency of messaging, and user interactions. By gaining a deeper understanding of market trends, you can enhance your business strategy significantly. Our essential competitive intelligence resources are specifically designed for advertising professionals. Uncover how brands distribute their online advertising budgets and where they focus their efforts. Utilizing an advanced AI-driven model, we apply intricate predictive algorithms to project ad expenditures, campaign visibility, pricing, and the latest trends in the ever-evolving digital advertising field. We partner with companies within the advertising industry to improve local measurement standards. Our training programs come equipped with tools and insights that enable you to effectively gather competitive intelligence. Experience greater success with Admetricks' cutting-edge solutions. We offer valuable resources to keep you updated on the latest advancements in digital advertising. Advertising is fundamental to maintaining a free and open Internet. Our goal is to foster transparency in the digital marketplace through solutions that encourage informed decision-making, benefiting all parties involved. By utilizing our innovative tools, you can ensure that your strategies are not only successful but also adhere to the highest industry standards. Additionally, our commitment to providing ongoing education will empower you to adapt and thrive in this dynamic landscape.

Media

Media

Integrations Supported

AdClarity
Admetricks
Eyeota
Kantar Advertising Intelligence
Nielsen Ad Intel
Supermetrics

Integrations Supported

AdClarity
Admetricks
Eyeota
Kantar Advertising Intelligence
Nielsen Ad Intel
Supermetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Nielsen

Company Location

United States

Company Website

www.nielsen.com/solutions/media-planning/ad-intelligence/

Company Facts

Organization Name

Admetricks

Company Location

United States

Company Website

www.admetricks.com

Categories and Features

Categories and Features

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