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What is Nielsen ONE?
Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising.
What is DanAds?
DanAds is a comprehensive, white-labeled self-serve advertising platform that empowers publishers to take full control of their ad operations. It automates the entire ad workflow—from media planning and campaign creation to reporting and billing—helping teams save time, reduce manual errors, and accelerate growth. With built-in AI and automation, DanAds can cut operational costs by up to 70% and reduce workload by 90%, freeing teams to focus on strategy and innovation. Publishers can accept ad deals of any size, run campaigns across multiple channels, and deliver a seamless experience to both self-serve and managed buyers. The platform’s Publisher Suite offers advanced tools for inventory management, creative approvals, audience segmentation, and real-time performance analytics. Its Advertiser Suite enables businesses to launch, track, and optimize campaigns independently, improving efficiency for both sides of the ecosystem. DanAds integrates effortlessly with leading ad servers, CRMs, OMS platforms, and proprietary tech stacks, making it an adaptable solution for enterprise-scale publishers. Custom branding and localization options ensure a consistent and personalized user experience across regions and markets. Trusted by industry leaders like SoundCloud, Nine, Rogers Sports & Media, and The Washington Post, DanAds has become the backbone of modern digital advertising infrastructure. By combining automation, customization, and scalability, it helps media companies unlock new revenue streams, simplify operations, and expand globally.
Integrations Supported
Google Ad Manager
Google Ads
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Nielsen
Company Location
United States
Company Website
www.nielsen.com/solutions/audience-measurement/nielsen-one/
Company Facts
Organization Name
DanAds
Date Founded
2013
Company Location
United States
Company Website
danads.com
Categories and Features
Categories and Features
Campaign Management
Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign