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What is Nielsen Sports?
                At Nielsen Sports, we are dedicated to monitoring performance, which is at the core of our mission. Our comprehensive approach to sponsorship media evaluation utilizes vast amounts of data and insights to maximize opportunities and yield better returns on investment for both rights holders and brands. By combining expert human analysis with extensive data resources and state-of-the-art AI technologies, we can accurately determine the fair market value of sports sponsorships. Our leading-edge research reveals insights that foster more strategic business decisions aligned with your unique challenges. We delve into the interests of sports fans, examining their media consumption patterns, brand preferences, and buying behaviors to demonstrate how these factors impact sponsorship decisions. For more than thirty years, Nielsen has set the standard for gauging brand visibility across diverse media channels, encompassing traditional, on-demand, and social media platforms. Whether interacting with fans in stadiums or working alongside broadcast professionals, our expertise and objectivity enable us to effectively assess the fair market value of sponsorships within the sports sector. Our dedication to continuous innovation guarantees that we remain responsive and provide meaningful insights in a constantly changing market landscape. As we look to the future, our aim is to further enhance our methodologies to stay ahead of emerging trends.
            
        
            What is Spot?
                Elevent leverages a combination of artificial intelligence and human insight to identify logos across television, social media platforms, and the internet. Our extensive media knowledge allows us to monitor and evaluate the visibility of sponsorships effectively. The tracking software we provide is the most advanced tool currently available on the market. During our evaluations, it consistently recorded a higher number of brand mentions than any competing solution. Rather than simply measuring impressions, in-house media planners can access precise market values, enabling a more accurate financial assessment. You will be equipped with a comprehensive dashboard that presents all pertinent information, with results that can be refreshed in real time. Understanding the value of exposure on both broadcast and digital platforms is essential for gauging sponsorship return on investment. By meticulously tracking all your assets, you can enhance the overall value of your sponsorships. Throughout the entire season, leveraging these powerful analytics will empower you to elevate your performance. You’ll be able to make data-driven decisions that maximize your sponsorship potential.
            
        
            API Availability
            
                Has API
            
            
        
        
    
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                Has API
            
            
        
        
    
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                Free Trial Offered?
            
            
        
        
    
        
        
            
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            Pricing Information
        $7,500
        
    
    
    
        
        
            
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                Free Version
            
            
        
        
    
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                iPhone
            
            
        
        
    
        
        
            
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                Customer Service / Support
            
                Standard Support
            
            
        
        
    
        
        
            
                24 Hour Support
            
            
        
        
    
        
        
            
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                Standard Support
            
            
        
        
    
        
        
            
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                Training Options
            
                Documentation Hub
            
            
        
        
    
        
        
            
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                Company Facts
Organization Name
Nielsen Sports
Company Website
nielsensports.com
Company Facts
Organization Name
Elevent
Date Founded
2013
Company Location
Canada
Company Website
elevent.co/software/spot/
Categories and Features
Categories and Features
Social Media Analytics Tools
                                        Campaign Analytics
                                        
                                    
                                    
                                    
                                        Competitor Monitoring
                                        
                                    
                                    
                                    
                                        Customizable Reports
                                        
                                    
                                    
                                    
                                        Engagement Tracking
                                        
                                    
                                    
                                    
                                        Influencer Tracking
                                        
                                    
                                    
                                    
                                        Multi-Channel Data Collection
                                        
                                    
                            
                         
         
         
        