List of the Best Nielsen Sports Alternatives in 2025
Explore the best alternatives to Nielsen Sports available in 2025. Compare user ratings, reviews, pricing, and features of these alternatives. Top Business Software highlights the best options in the market that provide products comparable to Nielsen Sports. Browse through the alternatives listed below to find the perfect fit for your requirements.
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Shikenso Analytics
Shikenso Analytics
Empowering brands with data-driven insights for sponsorship success.In the world of sports, esports, and entertainment, understanding the true impact of sponsorships is crucial. Enter Shikenso Analytics, a company established in Germany in 2017, dedicated to transforming intuition-driven decisions into data-backed strategies. By leveraging advanced AI technology, we offer real-time analysis of sponsorships, allowing for precise measurement of media exposure and brand value. Shikenso provides a comprehensive suite of tools, including image recognition, audience analytics, audio monitoring, and sentiment analysis, all designed to help brands increase their visibility and engagement across multiple platforms such as broadcasts, OTT services, live streams, digital content, and social media channels. Our approach simplifies complex data, making actionable insights accessible for both rights holders and brands. With Shikenso, speculation is replaced with certainty, empowering stakeholders to make informed decisions. By partnering with us, you can embark on a journey to revolutionize sponsorship strategies, supported by robust data and pioneering analytics. Together, we have the opportunity to reshape the future of brand interaction and engagement in an ever-evolving landscape. -
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Spot
Elevent
Maximize sponsorship impact with real-time analytics and insights.Elevent leverages a combination of artificial intelligence and human insight to identify logos across television, social media platforms, and the internet. Our extensive media knowledge allows us to monitor and evaluate the visibility of sponsorships effectively. The tracking software we provide is the most advanced tool currently available on the market. During our evaluations, it consistently recorded a higher number of brand mentions than any competing solution. Rather than simply measuring impressions, in-house media planners can access precise market values, enabling a more accurate financial assessment. You will be equipped with a comprehensive dashboard that presents all pertinent information, with results that can be refreshed in real time. Understanding the value of exposure on both broadcast and digital platforms is essential for gauging sponsorship return on investment. By meticulously tracking all your assets, you can enhance the overall value of your sponsorships. Throughout the entire season, leveraging these powerful analytics will empower you to elevate your performance. You’ll be able to make data-driven decisions that maximize your sponsorship potential. -
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Zoomph
Zoomph
Unlock sponsorship value and audience insights for success.Assisting brands, agencies, and teams in evaluating the worth of sponsorships while gaining insights into their target audiences is crucial for effective marketing strategies. This understanding enables them to make informed decisions that enhance engagement and optimize their outreach efforts. -
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Hookit
Hookit
Revolutionizing sports sponsorship analytics with actionable data insights.Hookit has created a groundbreaking analytics and valuation platform specifically designed to assess and monitor the effectiveness and value of sports sponsorships in both social and digital environments. With a staggering $150 billion invested in sports sponsorship and activation, this industry currently lacks adequate evaluation methods that match those used in other marketing sectors. Our services empower brands to make the most of their sponsorship investments, explore new partnership opportunities, and allow influencers and sports organizations to substantiate and increase their worth to sponsors. As viewer preferences shift from traditional television to digital platforms, a considerable amount of sponsorship value goes unmeasured. Our mission is to improve the efficacy of global sponsorships by providing the most dependable and comprehensive data insights available. Since the information provided by social and digital media is more detailed than at any time in the past, we utilize these platforms as vital indicators of overall sponsorship value. We perform in-depth analyses of brand engagement across influencers and sports organizations, focusing on aspects like mentions, hashtags, and brand logos through sophisticated image recognition technology to ensure that no part of the value is missed. By adopting this holistic approach, we are able to deliver actionable insights that inform better decision-making for all parties involved, ultimately leading to more effective sponsorship strategies. Our commitment to innovation ensures that we remain at the forefront of sports sponsorship analytics. -
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SponsorshipUnited
SponsorshipUnited
Unlock powerful insights for smarter sponsorship strategies today!Gain access to invaluable sponsorship insights that were once difficult to obtain, allowing for rapid and informed partnership decisions. SponsorUnited offers a unique viewpoint on marketing collaborations within the realms of sports and entertainment, addressing a wide range of topics such as emerging brands, shifts in asset distribution, and the innovative strategies used to activate these partnerships, while also providing insights into the key players behind these deals. Consequently, you and your teams will enhance your understanding of current trends, identify potential opportunities, and learn how to boost performance effectively. Founded in 2018, SponsorUnited has emerged as the leading global platform for intelligence in sports and entertainment. By connecting the entire sponsorship ecosystem with the most comprehensive data available, SponsorUnited empowers brands, properties, and agencies to work together more effectively. Whether your focus lies in sports, media, music, or entertainment, this wealth of information is effortlessly consolidated into a single SaaS database, paving the way for more intelligent partnerships. As the marketing landscape continues to transform, it has become increasingly important to remain proactive and adaptive to these changes. By leveraging SponsorUnited’s insights, you can position yourself ahead of the competition. -
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MVP Index
MVP
Empowering brands with data-driven insights for marketing success.Our innovative software enables brands, agencies, and properties to accurately assess the value of their partnerships, sponsorships, and activations through a cohesive omnichannel approach, which incorporates broadcast, streaming, social media, digital avenues, audio, in-venue interactions, and on-site engagements. We take pride in collaborating with a wide range of esteemed partners from different industries who rely on our platform for reliable and objective data that supports the assessment of their marketing initiatives. This comprehensive solution provides detailed evaluations and valuations at both the individual partner level and across entire portfolios, covering aspects such as branded and unbranded content, audience attribution, presence in broadcasts, and both digital and experiential efforts. By leveraging our software, clients are empowered to make informed choices that not only improve their marketing effectiveness but also strengthen their partnerships, ultimately driving greater success in their campaigns. Our platform's versatility ensures that users can adapt their strategies to meet the ever-evolving market demands. -
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Blinkfire Analytics
Blinkfire
Unlock true media value with real-time engagement insights.Blinkfire Analytics stands out as a cutting-edge platform that offers real-time evaluation of media value utilizing computer vision, which empowers brands and rights holders to deepen their connections with fans and sponsors. Rather than merely tracking traditional metrics such as likes and followers, users can analyze the actual engagement levels of their social media content. By keeping an eye on the amplification, applause, and conversion rates of posts over customized time periods, one can obtain richer insights into audience interaction. The BrandSpotter™ feature enables users to appraise the value of individual image or video posts by employing advanced brand detection technology that recognizes brands and scenes across various platforms including Twitter, Facebook, Instagram, and YouTube. This capability allows for immediate assessment of the value of a brand's social inventory, which in turn aids in securing new sponsorship opportunities and offering existing sponsors precise ROI reports on prior engagements. Brands and rights holders can leverage this extensive data to reshape their strategies when negotiating sponsorship deals. Instead of depending on a research firm for digital and social inventory assessments, users can conveniently produce a comprehensive report with just a click, highlighting the worth of their social inventory for any desired timeframe. This not only simplifies the valuation process but also equips clients with critical insights to drive strategic decisions regarding their marketing initiatives. As a result, organizations can stay competitive and responsive in an ever-evolving digital landscape. -
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Cakemix
Elevent
Unlock precise sponsorship valuations for informed decision-making today!Cakemix provides precise valuations for sponsorship assets, enabling you to construct a compelling argument for your sponsorship, assess various deals, and back up negotiations with solid data. By analyzing assets from sources such as social media advertisements, digital promotions, traditional marketing, and on-site features, Cakemix offers comprehensive insights. You can review proposals both before and after the agreement is finalized to ensure that the brand receives the anticipated value. This platform equips you with all the necessary information to formulate a robust business strategy or enhance your negotiation readiness. Harness the power of the most sophisticated sponsorship valuation tool available to accurately determine the worth of your sponsorship offers. Furthermore, Cakemix incorporates a relevance measurement grounded in scientific research, allowing you to quickly evaluate the alignment between your brand and the property in question. This ensures that you make informed decisions that align with your strategic goals. -
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Mensio
Hive
Unlock powerful insights to elevate your advertising strategy.Mensio utilizes AI technology to improve analytics related to television advertising and sponsorship, delivering insights into the ad spending habits of rival brands to help you understand their strategic messaging methods. Moreover, it provides crucial data regarding how effectively brands gain visibility through sponsorships, branded content, and earned media on TV. Additionally, Mensio helps identify the best networks, programs, and time slots that can optimize audience engagement for your desired demographics, thereby empowering you to make strategic and informed decisions about your advertising campaigns. This comprehensive approach not only streamlines your advertising efforts but also enhances your competitive edge in the market. -
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OpenSponsorship
OpenSponsorship
Connect brands with athletes for impactful marketing partnerships.We facilitate connections between brands and a diverse network of 11,000 athletes to develop authentic, data-driven digital marketing strategies. If you require sports influencer endorsements or live appearances, we provide a variety of options suitable for different budgets. Our extensive tracking capabilities assess everything from engagement statistics to brand goals, guaranteeing a favorable return on investment. Through our innovative AI technology, we align brands with athletes based on distinct objectives, target demographics, and the components of various campaigns. You will have access to the most comprehensive search tool available, enabling you to find athletes who can help achieve your marketing goals. This efficient method allows you to swiftly and effectively pinpoint potential partners for your brand’s initiatives. Promote your brand across our entire network of athletes, teams, and events, giving them the opportunity to apply to your campaign by answering customized questions that aid in making well-informed decisions. By utilizing our platform, you can successfully navigate the athlete partnership arena and amplify your marketing effectiveness. This approach is not only the quickest but also the most straightforward way to engage with those enthusiastic about collaborating with your brand, ensuring you maximize your outreach potential. In essence, our services are designed to make your marketing endeavors more impactful and streamlined. -
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KORE Software
KORE Software
Transforming fan engagement through data-driven insights and collaboration.The premier data and intelligence platform revolutionizes collaboration and fan interaction for sports teams, brands, and organizations around the world. Our cutting-edge Intelligence platform effectively connects brands with sports and entertainment entities, creating an intimate relationship with fans by bringing data and insights to life. By consolidating all the vital tools needed for partnership management, measurement, and optimization in one comprehensive location, your team can streamline processes, improve teamwork, and boost engagement, all while enhancing the overall performance of your partnerships. Effortlessly navigate each stage of the engagement marketing lifecycle with our integrated solutions designed to provide teams with unmatched automation, visibility, and intelligence, ensuring that every initiative is strategically focused on achieving success. Utilizing our platform allows organizations to discover fresh avenues for growth and innovation in their partnerships, paving the way for a more dynamic and effective approach to fan engagement and brand collaboration. This holistic approach not only strengthens existing connections but also opens doors to new partnerships and opportunities in the ever-evolving sports and entertainment landscape. -
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SponsorPitch
SponsorPitch
Unlock lucrative sponsorship opportunities with tailored connections and insights.SponsorPitch simplifies the process of establishing valuable connections between sponsors and those seeking sponsorship opportunities. With just a few clicks, you can refine a vast number of potential partners into a curated list tailored to your needs. Instantly access information about the current partnerships of these prospects and engage directly with key decision-makers. Stay informed with the latest developments and opt-in for customized sponsorship alerts based on your specified criteria such as company, category, and location. Gain a competitive edge by utilizing insights before your rivals do. Discover new partnership opportunities, compare your strategies against competitors, and enhance your negotiating power through our comprehensive sponsor deal and audience demographic analytics. Our industry-leading search and filtering capabilities make it easy to identify valuable leads, while detailed partner profiles provide deeper insights. Connect with other members and industry contacts to expand your network and receive updates on the latest trends in sponsorship. With advanced analytics, alerts, and customer relationship management tools, you’ll be well-equipped to monitor and leverage the critical information that matters most to your business success. Additionally, our platform is designed to evolve with the ever-changing landscape of sponsorships, ensuring you remain at the forefront of industry developments. -
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Trajektory
Trajektory
Transforming sponsorship analytics into clear, actionable insights effortlessly.Trajektory is a cutting-edge software solution designed for sponsorship analytics that significantly eases the reporting process for teams, leagues, and brands. With Trajektory, organizations can effectively report on various sponsorship assets, including LED displays, static signage, premium zones, concourse advertisements, and digital channels like email, websites, mobile apps, radio, and social media. The platform enables clients to monitor the performance of all partnership assets, whether digital or traditional, and for every single partner involved. By leveraging our platform, organizations can boost their revenue streams, enhance customer retention, and attract new clients by narrating the success of their sponsorship initiatives through precise performance metrics. Trajektory turns complex data into insightful stories that clarify partnerships, driving increased revenue while saving valuable time. Providing partner data and showcasing asset value should not be cumbersome, and we strive to simplify this process for our users, thereby enhancing their overall experience. Ultimately, Trajektory empowers organizations to better understand and maximize their sponsorship opportunities. -
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Relo Metrics
Relo Metrics
Maximize sponsorship value with data-driven insights and strategies.In the face of economic uncertainty, it’s essential to gain detailed knowledge about the digital value of your sponsorships, evaluate how different teams perform, and remain aware of market changes. By grasping the strategies that can elevate the worth of your sponsorships, you can secure the best deals before they vanish. Utilize accurate and comprehensive data to create ideal sponsorship packages that meet your goals. It’s also vital to actively monitor and adjust the performance of your sponsorship assets to maximize their effectiveness. Incorporating data into your negotiations will empower you to advocate for the most beneficial assets in your sponsorship agreements. Employing powerful tools to analyze the performance of each partnership, compare results across various teams, and set benchmarks with other entities will ensure your sponsorship investments achieve the intended returns. Traditional partner reports can be misleading, so it's crucial to eliminate biases and align your team around the genuine impact of your sponsorships, all while nurturing a culture driven by data and emphasizing transparency. This approach not only enhances collaboration within your organization but also strengthens your overall strategic decision-making process. -
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Tradable Bits
Tradable Bits
Unlock fan insights, elevate engagement, drive revenue growth.Tradable Bits provides sports and entertainment entities with the tools to understand their fan demographics better and refine their marketing approaches. By consolidating fan data from multiple platforms, these solutions present a holistic perspective of your audience. With this crucial data at your fingertips, you can customize your email campaigns and advertising efforts to align with the unique interests of individual fans, which in turn enhances engagement, fosters loyalty, and increases revenue. Brands leveraging our platform can gain a profound understanding of their fan base, enabling them to devise more intelligent marketing strategies that deliver outstanding fan experiences while optimizing their marketing expenditures. The platform allows for the effortless launch of advertising initiatives across all major social media channels. Furthermore, it facilitates the development of a consolidated fan profile that supports an in-depth examination of each fan's behaviors and characteristics within your database, allowing for a more nuanced marketing strategy. This depth of insight not only improves outreach but also elevates overall fan satisfaction, creating a stronger connection between fans and brands. In the long run, this approach ensures a sustainable relationship with your audience, driving long-term success. -
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ThoughtLeaders
ThoughtLeaders
Streamline influencer collaborations for impactful brand marketing success.We help brands carry out influencer marketing campaigns with great efficiency. Our offerings include connecting you with the most compatible influencers and managing all facets of your marketing efforts. Thanks to our advanced AI technology, you can save valuable time while receiving up-to-the-minute insights on popular YouTubers, exciting sponsorship possibilities, and the most relevant content for your brand. Gone are the days of tedious negotiations; now, you can effortlessly understand each creator's offerings and finalize your brand collaborations with just a click. Our automated campaign management system guarantees you have complete transparency throughout the entire process, ensuring that you gain the value you anticipate from every partnership. You can swiftly organize your upcoming collaborations through our vast network of top-tier YouTubers. Our platform not only assists you in finding creators who generate outstanding content that aligns with your objectives, but it also uses sophisticated content analysis to identify messaging that resonates with your audience. Furthermore, we simplify the outreach process, allowing you to negotiate effectively and start partnerships with channels without hassle. With our assistance, influencer marketing not only becomes easier but also significantly more effective, ultimately leading to greater success for your brand. This seamless approach empowers you to engage with influencers in a way that amplifies your brand’s presence and impact in the digital space. -
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GlobalData
GlobalData
Unlock insights, enhance productivity, and outpace competition.We systematically collect and analyze data to create comprehensive, reliable, and detailed insights on a global scale. Our strategy leverages the collective expertise of our in-house research analysts, consultants, and data scientists, as well as input from thousands of external industry specialists. By employing powerful analytics, customizable workflow tools, and tailored solutions that cater to your unique requirements, we assist you in boosting both efficiency and productivity. Experience the advantages of our intelligence services with free access to selected data highlights, insights, and analyses. Our sector reports cover a wide array of crucial markets within the Aerospace, Defense, and Security industries, featuring ten-year projections for unit deliveries and programs across diverse segments. Moreover, we offer an extensive global payments database that includes 2 million data points, detailing the volume and value of transactions sorted by payment type. This vast resource is specifically crafted to facilitate informed decision-making and strategic planning for your organization, ensuring you stay ahead in a competitive landscape. As a result, you can leverage these insights to navigate challenges and seize opportunities more effectively. -
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Greenfly
Greenfly
Transform your brand with authentic ambassador-driven social engagement.The importance of your brand ambassador program has escalated significantly. In the current market, social media has become the key platform through which consumers interact with brands they love and explore new ones. Brand ambassadors embody the authentic connection to your brand. Greenfly provides a dedicated platform tailored for brand ambassador management, enabling the efficient collection of original and authentic images and videos from advocates for digital marketing campaigns that aim to draw in new customers. By partnering with these ambassadors, you can enhance your social media engagement and broaden your brand's visibility into new, unexplored markets using genuine content. This cutting-edge ambassador management software revolutionizes your approach to brand development in the online space. Greenfly offers an all-encompassing solution for brand advocacy, simplifying the process of requesting, gathering, and sharing content from a centralized media hub. Through effective online presence management, you can encourage deeper customer interaction. Collect authentic content from ambassadors that showcases their personal experiences with your brand, thereby increasing both your audience and theirs. This method not only boosts your marketing strategy but also cultivates a vibrant community around your brand while fostering valuable relationships with your ambassadors. Ultimately, investing in this program can yield long-lasting benefits for your brand's reputation and growth. -
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HelloSponsor
HelloSponsor
Revolutionize event management with seamless collaboration and insights.HelloSponsor delivers a cloud-based event management solution that matches the energy of your team. Tailored to oversee your tradeshow sponsorships, conferences, and virtual events, our platform provides you with essential information and resources accessible from any location at any time. All details regarding both upcoming and past events are securely maintained in the cloud, allowing you to pinpoint your most successful events and maximize your return on investment. You can easily integrate with your sales CRM to evaluate the financial impact and generate insightful reports on quarterly and annual growth. With a single click, sharing event information and syncing with your HelloSponsor calendar ensures that everyone remains updated about future events. Additionally, our platform seamlessly connects with other sales and marketing tools, facilitating rapid reviews of incoming event and sponsorship requests via an intuitive inbound form, thereby streamlining the approval process. By leveraging HelloSponsor, you can foster better collaboration and significantly enhance your event management strategy. Our user-friendly features empower your team to drive success while making the entire process more efficient. -
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Brickroad
Elevent
Transform requests into opportunities with seamless partnership management.Streamline your workflow to effectively handle all incoming requests with ease. Brickroad is a user-friendly and advanced software solution that assesses and categorizes partnership requests as they come in, enhancing overall productivity, removing repetitive tasks, and automatically engaging with potential partners. This enables your team to concentrate on exploring new ventures without losing sight of organizational goals. Furthermore, Brickroad offers the capability to automate sponsorship management through a platform tailored to reflect your brand, sponsorship standards, and goals. The system efficiently scores each incoming request and oversees all communication, ensuring a smooth and organized process. With these features, your organization can maintain a competitive edge while fostering valuable partnerships. -
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HelloSet
HelloSet
Transform your graphics, enhance engagement, and captivate audiences!Our graphics come equipped with intelligent features that allow for the automatic arrangement and positioning of elements in response to your choices or incoming information from a variety of external sources. By integrating effortlessly with sports analytics platforms or your proprietary APIs and databases, we enable the immediate incorporation of data into your graphics. Recognizing the importance of timing during events, we have developed a user-friendly interface that simplifies the creation, scheduling, publishing, analysis, and archiving of your graphics, all achievable with just a few clicks. Additionally, you can amplify your stadium experience, encouraging your audience to connect more profoundly with your narrative across social media platforms such as Facebook, Instagram, LinkedIn, and Twitter, as well as on your dedicated website or mobile application. This approach not only boosts viewer engagement but also fosters a vibrant community that shares in the thrill of each significant moment. Furthermore, by consistently updating your content, you ensure that your audience remains invested and excited about every development. -
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SponsorCX
SponsorCX
Streamline operations, enhance collaboration, and boost transparency effortlessly.Manage accounts, contacts, and activities while producing sales analytics and crafting agreements. Integrate all property inventory into a single, centralized platform. Create agreements that provide clear insights into sold and available inventory assets. Implement a tracking system for fulfillment to guarantee full transparency regarding necessary action items. Encourage partners to participate in collaborative efforts within the platform. Streamline the upload and approval process for artwork associated with various partner inventory assets, ensuring clarity and openness throughout. Leverage the SponsorCX messaging feature within the application for efficient communication with both internal team members and external stakeholders. Furthermore, upload and share photos, videos, or audio files to offer partners an immediate view of their sponsorship assets in operation, thus strengthening the partnership. This comprehensive approach not only optimizes operations but also significantly improves collaboration and transparency among all individuals involved, creating a more cohesive working environment. By actively engaging all parties, we foster a sense of shared responsibility and commitment to the project's success. -
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Iceberg
Elevent
Empower your sponsorship negotiations with data-driven market insights.Refrain from presuming the sponsorship costs that brands face; instead, seek out verifiable information through market analyses, much like what is done in the real estate industry. Our cutting-edge tool seamlessly collaborates with our valuation service, delivering an in-depth look at actual sponsorship deals for similar assets within your market, which includes sports, music, and venue-naming rights, thereby facilitating accurate comparisons among various sectors. Regardless of whether you are a service provider, a prominent sponsor, or a title partner, we offer vital data to improve your sponsorship negotiations. Utilize existing comparable agreements to bolster your negotiation tactics. Elevent features a vast and anonymized database filled with thousands of genuine sponsorship contracts, allowing users to set a dependable pricing structure for sponsorship agreements throughout North America. This empowers you to make well-informed choices rooted in actual market conditions, ensuring you are prepared for effective negotiations. By leveraging our platform, you can gain a competitive edge and navigate the sponsorship landscape with greater confidence. -
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Nielsen Marketing Optimization
Nielsen
Transform insights into action, driving brand loyalty and growth.Elevate your brand by making informed, data-centric decisions through a thorough comprehension of the essential elements that drive sales. Boost the value of sponsorships, engage with your audience, and transform fans into dedicated customers. Nielsen utilizes an extensive survey approach, with sizable sample populations and advanced modeling techniques to uncover consumer attitudes and behaviors. By employing metrics such as ad recall, awareness, and consideration, we help brands connect their goals to tangible campaign outcomes. Our meticulously designed surveys distinguish between control and exposed groups, effectively illustrating the impact on each brand's key performance metrics. This empowers marketers to make quick and confident decisions that can significantly shift public perception, ultimately enhancing customer relationships. Additionally, leveraging these insights allows brands to adjust their strategies in real-time, ensuring they align more closely with audience expectations and needs for continuous improvement. Overall, this process not only fosters brand loyalty but also cultivates a deeper connection with consumers. -
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NielsenIQ Consumer Insights
NielsenIQ
Empower your brand with insights that drive consumer loyalty.Make decisions that center around shoppers by gaining a comprehensive understanding of consumer behaviors and upcoming trends. Each purchase is a crucial moment, and by obtaining a complete perspective on the elements that drive consumer choices, you can reveal significant patterns. For your brand to prosper, it's vital to navigate difficult decisions and take decisive actions. NielsenIQ Consumer Insights goes beyond merely identifying the what and why; it focuses on the how, turning research into actionable steps that enable you to make educated decisions. With vital behavioral insights, data-driven recommendations, and strategies for market enhancement, NielsenIQ Consumer Insights serves as your trusted ally in achieving growth. This in-depth and thorough shopper analysis is crafted to meet the changing demands of your clientele effectively. By synchronizing your strategies with these insights, you not only improve customer satisfaction but also foster long-lasting brand loyalty. Thus, leveraging these insights can significantly elevate your competitive edge in the marketplace. -
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Scarborough
Nielsen
Unlock consumer insights to boost your strategic advantage.Nielsen Scarborough provides in-depth analyses of consumer behavior both locally and nationally across over 2,000 categories, touching on areas such as leisure activities, shopping preferences, buying patterns, and media consumption. With more than 330,000 surveys conducted annually in the U.S., they enable advertisers and media companies to meet customer demands while identifying fresh strategic avenues. Understanding the unique characteristics of your target audience facilitates a clearer view of the competitive environment, potentially leading to the development of strategies that maximize your strengths. Their localized studies of market insights delve into various sectors, including automotive, banking and finance, beverages, demographics, digital and internet habits, grocery shopping, healthcare, home improvement, lifestyle choices, media usage, restaurant frequency, retail actions, sports interests, telecom services, transportation, travel trends, and voting habits. Such a thorough examination not only helps pinpoint market trends but also improves marketing efforts that are specifically designed for different consumer groups. Ultimately, this wealth of information positions businesses to more effectively engage with their audiences and adapt to evolving market dynamics. -
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Commspoint Journey
Nielsen
Unlock consumer insights to optimize your marketing strategies.Nielsen's Commspoint Journey is a robust media planning resource designed to pinpoint and assess the key decisions and factors influencing consumer behavior throughout the purchasing journey. By merging two or three recent purchases shared by survey respondents with Nielsen's proprietary database, it uncovers as many as 15,000 complex consumer pathways across more than 30 distinct categories. This rich dataset offers valuable insights into consumer engagement, encompassing everything from the initial stages of brand awareness to the considerations leading to a purchase, as well as the effects on sales and brand loyalty. The platform features a user-friendly onboarding experience that enables new users to become proficient within just a few hours of training and provides access to consumer insights across over 30 essential categories to enhance marketing strategies. Additionally, it analyzes consumer buying behaviors to identify potential future sales opportunities and allows for the optimization of marketing campaigns by ensuring that the appropriate message is delivered to consumers at the most advantageous times. In essence, Nielsen's Commspoint Journey empowers marketers with essential tools to adeptly navigate and understand the intricacies of consumer behavior, fostering more effective marketing endeavors. By leveraging this comprehensive resource, businesses can not only improve their marketing outcomes but also build lasting relationships with their customers. -
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Opendorse
Opendorse
Empowering athletes to maximize their potential and earnings.For more than eight years, Opendorse has been at the forefront of helping athletes maximize their Name, Image, and Likeness rights. Our unique approach positions us as a key player in facilitating transactions that allow athletes to earn from their NIL on various social media platforms. From elite All-Pro athletes to top business executives, many influential figures turn to Opendorse to disseminate content that highlights their partnerships and initiatives. A diverse range of users, including budding high school athletes and experienced professionals, rely on Opendorse as their preferred platform for social media publishing. By leveraging our services, you can broaden your audience, foster deeper engagement with fans, and support athletes in cultivating their personal brands. Utilizing our platform can lead to impressive outcomes in areas such as merchandise sales, subscription models, and numerous Ecommerce opportunities. Additionally, harnessing athlete social media channels can greatly enhance sponsorship and marketing capabilities, opening doors to groundbreaking collaborations that benefit all parties involved. This synergy ultimately contributes to the growth of the sports marketing landscape as a whole. -
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Byzzer
Byzzer
Boost sales confidently with powerful, data-driven insights.We help small manufacturers of consumer packaged goods pinpoint effective strategies to boost sales without the need for large teams of analysts or hefty budgets. By using Byzzer's retail analytics platform, you can effortlessly access visual representations and actionable insights derived from NielsenIQ data. As a subscription-based offering, Byzzer leverages NielsenIQ's premier retail information to identify specific opportunities for improvement in areas like distribution, pricing, and promotions, allowing you to execute impactful strategies. Our user-friendly library features over 15 reports fueled by NielsenIQ data, showcasing performance metrics across diverse markets, retailers, and product characteristics, which enables you to identify key business opportunities and make well-informed decisions with confidence. The analytic tools we provide remove the guesswork from planning your next steps to increase sales and improve return on investment. With access to NielsenIQ brand scores and insightful reports, you can quickly gain insights that empower you to respond decisively and efficiently. This approach not only streamlines your decision-making process but also ensures you navigate your growth strategy with both clarity and confidence, maximizing your potential for success. -
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Elevent
Elevent
Revolutionize ticketing with a seamless, user-friendly platform.Transform your ticketing strategy with an all-encompassing multi-event platform tailored for the needs of today's consumers. Move past the limitations of traditional single-event ticketing systems and adopt advanced software that streamlines both event creation and management, whether you're organizing a handful of events or large-scale gatherings. The user-friendly back office provides effortless customization, allowing you to realize your creative ideas with ease. With functionalities like previews, contextual information, and a sandbox for testing, you can approach your projects with assurance. Repurpose your past efforts for future events and seasons, enhancing productivity and maintaining uniformity in your offerings. Experience a cohesive checkout process that transcends simple ticket transactions, fostering a deeper connection with your audience. Begin your ticketing journey without the hassles of a complicated system; instead, customize the buying experience to align with your customers’ preferences and behaviors, as Elevent is keenly aware of their needs. Attendees won’t have to deal with complicated codes or physical tickets anymore, which eliminates unnecessary waiting times and accommodates their requirements on any device, no matter their location. Amplify your sales strategy with effective upselling, cross-selling, promotional offers, and membership choices, crafting an engaging shopping experience that resonates with your audience and keeps them coming back for more. By adopting this holistic approach, you not only streamline your operations but also position yourself for enduring success in the competitive ticketing marketplace. Ultimately, this modern solution empowers you to adapt and evolve, ensuring you stay ahead in an ever-changing landscape. -
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Vendelux
Vendelux
Unlock event success with data-driven insights and connections.Access our premium database containing over 160,000 global conferences, allowing you to delve into attendee insights and explore sponsorship opportunities to secure optimal agreements. Collaborate closely with the sales team to arrange meetings with potential leads that qualify for events. Stay updated with alerts whenever your clients or competitors engage in events, keeping you in the loop. Benefit from an advanced attribution engine designed for events, which highlights the effectiveness of all marketing efforts to key executives such as your CMO, CRO, and CFO. Collect essential data from both exhibitors and attendees about their preferred connections, ensuring that the right participants are in attendance. Provide crucial insights that enable your exhibitors and attendees to succeed, ultimately enriching their event experience. By utilizing these resources effectively, you can greatly enhance the outcomes of your events and cultivate valuable relationships that last beyond the event itself. This approach not only boosts the success rate of individual events but also strengthens your brand's presence in the market. -
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NielsenIQ Social 360
NielsenIQ
Transform data into actionable insights for strategic success.Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends. -
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MediaRadar
MediaRadar
Transforming advertising data into actionable insights for success.MediaRadar stands out as a prominent advertising intelligence platform designed to serve both media sellers and buyers, making it an essential tool for anyone engaged in the advertising landscape. This all-encompassing solution simplifies the intricate data of multimedia advertising, transforming it into actionable insights that are critical for achieving successful media sales, regardless of whether the focus is on broadcast, B2B, or digital advertising. Users can easily pinpoint ideal prospects, examine their advertising tactics, develop compelling pitches, and secure a competitive advantage within the industry. Additionally, MediaRadar provides invaluable insights that B2B advertising sales professionals utilize to improve their outreach efforts across various media channels and sponsorship opportunities. By delivering accurate and actionable advertising intelligence, MediaRadar empowers marketers to fine-tune their advertising investments, ensuring that every dollar spent translates into significant impact within their campaigns. Ultimately, this platform not only enhances efficiency but also supports the strategic decision-making processes of its users. -
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ValueACompany
ValueACompany
Unlock your business potential with expert valuation insights.ValueACompany is recognized as the leading expert in online business valuations, with more than 300,000 entrepreneurs across 88 countries utilizing our calculator to evaluate, understand, and negotiate their business worth. Our dedication lies in providing business owners with the latest valuation insights, enabling them to make well-informed choices regarding their growth, diversification plans, or potential exits; thus, we present a straightforward and user-friendly valuation guide. Our team, which consists of experienced M&A specialists, focuses on educating entrepreneurs from diverse industries while assisting them in the early stages of grasping their business valuation. It is essential to understand a company's value for a variety of reasons, with a key aim often being to determine its fair market worth. Furthermore, by equipping business owners with the right tools and knowledge, we aim to enhance their confidence and strategic planning as they navigate a competitive market landscape. Ultimately, our goal is to support informed decision-making, thereby fostering sustained success for entrepreneurs in their respective fields. -
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Nielsen ONE
Nielsen
Unlock powerful insights for smarter cross-media advertising strategies.Nielsen ONE functions as a comprehensive tool for measuring cross-media engagement, providing unified insights into audience interactions with traditional television, streaming services, and various digital channels. By integrating first-party and third-party audience data, it enables detailed media planning and assessment, thereby facilitating the creation of customized and effective advertising strategies aimed at reaching the desired audience at the most effective times. This platform offers deduplicated metrics for both advertisements and content, presenting a unified view of audience behavior that is essential for informing content development and monetization approaches. Through a distinctive identity framework, Nielsen ONE combines panel data, third-party identity information, and direct connections with publishers to deliver accurate, individual-level impressions for advertising campaigns. Additionally, with the ability to deduplicate ads across four screens, it thoroughly evaluates viewer engagement across multiple devices, such as connected TVs, laptops, and smartphones, while also considering out-of-home, broadband-only, and over-the-air viewing data. Ultimately, Nielsen ONE not only enhances the media landscape but also empowers advertisers and content producers with vital insights to refine their outreach and engagement strategies effectively, ensuring that they remain competitive in an ever-evolving marketplace. Its commitment to providing actionable intelligence makes it a valuable asset for anyone involved in media and advertising. -
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SuperShow
Dotser
Streamline your events with seamless management and coordination.A robust software solution designed to oversee websites, memberships, sponsorships, competitions, and trade show exhibitions is crucial for efficiently managing major events, fairs, exhibitions, and agricultural shows. By implementing this advanced technology, the coordination and execution of various gatherings are significantly improved, leading to a more organized experience for both organizers and attendees. Such tools not only facilitate smoother operations but also contribute to the overall success of these events. -
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Nielsen Media Impact
Nielsen
Maximize audience engagement with powerful, data-driven media planning.Nielsen Media Impact is a comprehensive tool designed for media planning that assists agencies, advertisers, and publishers in making cost-effective decisions regarding audience interaction with both content and advertising. It features two primary components: the insights module, which allows users to explore in-depth data about consumer media behaviors and identify the best platforms for audience engagement, and the planning module, which aids in refining media strategies and creating a range of planning scenarios to effectively allocate GRP flights, weights, and budgets. One of its standout features includes the ability to analyze historical campaign data to understand audience engagement levels, evaluate budget adjustments and media placements to improve performance, and review schedules while testing various scenarios to boost impression counts and optimize flight patterns. Furthermore, users can set customizable KPIs to tailor their marketing approaches toward achieving specific goals. This platform not only promotes a data-driven strategy for media planning but also empowers users to make insightful decisions that are directly aligned with their overall marketing aspirations, thereby enhancing the effectiveness of their campaigns. -
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Sports Systems
Sports Systems
Revolutionizing sports data management through innovation and technology.Born out of a profound passion for sports and technology, Sports Systems is dedicated to tackling the data management challenges faced by sports teams, leagues, events, and their associated corporate partners. Over three decades ago, Sports Systems was established to meet the data requirements of major sports leagues such as Major League Baseball and Major League Soccer, utilizing the rise of portable personal computers. This breakthrough significantly changed how player and team data were gathered at events, leading to the development of innovative tools like the first PC-based league schedule optimizer and on-site scoring systems that were paired with media guides. In the present day, Sports Systems provides a wide-ranging sports data management solution that boosts operational efficiencies for teams, leagues, and events around the world. Furthermore, the firm offers customized online platforms that streamline the efficient collection and management of event data for leading sports organizations and sponsorship groups. Consequently, Sports Systems is a pivotal player in the advancement of sports data management on a global scale, continually evolving to meet the needs of the industry. This commitment to innovation ensures that they remain at the forefront of sports technology. -
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Denari Software
DenariOnline
Transforming child sponsorship with real-time, community-driven solutions.Our Child Sponsorship Software simplifies the intricate process of sponsoring children. To kick off this initiative, we teamed up with a consultant who brings a wealth of experience from notable organizations such as World Vision and Save the Children. This collaboration enabled us to gain crucial insights and significantly improve our Child Sponsorship Module, allowing us to provide a top-tier product for our clients. Denari's Child Sponsorship Module is acknowledged internationally as one of the premier commercial solutions for managing sponsorship programs. A key feature of this module is its ability to allow donors to visit your website and choose children for sponsorship in real-time. Denari2 diligently monitors when a donor commits to a pledge and selects a child, instantly removing that child from the website to avoid double sponsorship. Furthermore, our system is designed to accommodate multiple sponsors for a single child, granting you increased control over the sponsorship experience. This forward-thinking strategy not only cultivates a strong sense of community but also enhances the level of support a child can receive, ensuring they benefit from a wider network of care and assistance. By leveraging such innovative technology, we are redefining the landscape of child sponsorship. -
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Kinetiq
Kinetiq
Unlock powerful insights for smarter television marketing decisions.Those who innovate and challenge themselves to ask the toughest questions recognize the importance of having extensive data readily available. By leveraging the world's largest integrated television intelligence network, you can significantly improve the efficacy of your TV investments. Kinetiq efficiently gathers all television exposure, seamlessly combining paid, earned, and owned media into a unified platform. Formulate your strategy with a truly all-encompassing view of your visibility and the competitive landscape. Track the timing and placement of your advertisements while analyzing the influence of your television investments on audience behavior. Assess your return on investment for both paid and earned sponsorships in near real-time across any market. Keep tabs on your brand's earned media, from minor mentions to major stories, ensuring you're always informed. With immediate access to what is being aired on over 2,500 channels in more than 85 countries, Kinetiq goes beyond conventional ad metrics. It allows you to effectively capture mentions, track logo placements, and distinguish between paid and earned media instantaneously, facilitating quick and informed decision-making. This functionality not only empowers brands to adapt swiftly but also enables them to fine-tune their strategies based on real-time insights, ensuring they remain competitive in a fast-paced market. The integration of such capabilities is essential for brands aiming to maintain relevance and leverage every opportunity in their advertising efforts. -
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ChannelFind
ChannelFind
Empowering creators and sponsors through data-driven collaborations.ChannelFind serves as a comprehensive analytics platform that links YouTube content creators with sponsors and advertisers by utilizing data-driven insights. By effectively connecting creators and sponsors, this platform fosters transparent collaborations built on precise performance metrics and anticipated viewership, ultimately leading to fair and advantageous partnerships for both parties. For sponsors, ChannelFind delivers a robust set of tools to assess creators, forecast campaign outcomes, and allocate budgets efficiently. Meanwhile, creators can discover potential sponsorships, kickstart collaborations, and refine their approaches through in-depth analytics. With oversight of over 500 million YouTube channels, ChannelFind boasts sophisticated features like engagement metrics, insights into video performance, and analysis of audience trends. Furthermore, it aids creators in locating similar channels for potential collaboration and pinpoints rapidly growing channels to inspire fresh growth strategies. ChannelFind not only empowers the YouTube ecosystem but also equips all stakeholders with actionable data, enabling creators, advertisers, and sponsors to collaborate effectively and achieve their objectives. This platform stands out as a vital resource in the ever-evolving landscape of digital content creation and marketing. -
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Proem Sports
Proem Sports
Unite fan data, enhance engagement, and drive loyalty.Proem Sports emerges as an exceptional Customer Data Platform (CDP) tailored specifically for the sports industry. This cutting-edge platform empowers rights holders to unify various fan data sources into a comprehensive system. By leveraging Proem Sports, you can craft detailed individual fan profiles and develop highly targeted segments based on behavioral, transactional, and demographic information. This level of segmentation enables the execution of personalized marketing campaigns that genuinely connect with your fanbase, significantly enhancing engagement and nurturing loyalty. Moreover, our platform not only promotes interaction with the fan community but also supports the monetization of zero-party, first-party, and third-party data, thereby strengthening the bonds with your audience. With Proem Sports, you can: Effortlessly integrate and transform your fan data into actionable strategies. Create engaging experiences that elevate fan interaction. Build a brand identity that resonates with both fans and partners alike. Additionally, our tools facilitate ongoing optimization of your marketing strategies, guaranteeing consistent growth and sustained engagement over the long term. This comprehensive approach fosters an environment where both the organization and the fans can thrive together. -
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Nielsen Marketing Mix Modeling
Nielsen
Transform your marketing strategy with data-driven insights today!Nielsen's Marketing Mix Modeling provides clients with the ability to assess the impact of their spending, uncover insights into effective strategies, and optimize their marketing budgets accordingly. By leveraging advanced performance models that deliver extensive data insights and granularity, it effectively addresses key marketing questions, enabling you to make well-informed decisions for both current and future marketing efforts. Improve the success of your marketing campaigns with unmatched reach across a range of platforms and devices. In just a matter of weeks, you can gain valuable analysis of marketing ROI insights through our automated and integrated framework. Furthermore, tailor your marketing strategy with customized simulations that help you plan for upcoming campaigns, leading to enhanced outcomes and maximizing the overall effectiveness of your marketing endeavors. This approach not only boosts your marketing performance but also equips you with the tools needed to adapt to an ever-changing marketplace. -
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NielsenIQ Omnishopper
NielsenIQ
Navigate consumer trends with precision for strategic growth.The evolution of consumer behaviors is prompting a shift from conventional shopping trips to online purchases, with many opting to return to stores for curbside delivery. By thoroughly analyzing the dynamics among various brands, retailers, and product categories, businesses can boost their share of consumer expenditures. Today's consumers fluidly transition between different sales channels and retailers, making it challenging to obtain a holistic understanding of the market and pinpointing significant opportunities. Employing NielsenIQ Omnishopper enables companies to monitor shopper behaviors and adjust to the evolving needs of consumers, thereby fostering data-driven strategies tailored to their audience. With a comprehensive view of the consumer journey and rich insights into brands, products, and categories, discovering new growth opportunities becomes a more manageable task. Our research panels maintain the highest standards of validation and robust criteria, ensuring that the insights provided reflect authentic behavioral patterns rather than incidental fluctuations, thus laying a strong groundwork for strategic decision-making. Additionally, this methodology equips businesses with the tools to anticipate market changes and proactively address the developing preferences of consumers, ultimately reinforcing their position in a competitive landscape. -
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Passendo
Passendo
Unlock new revenue streams with innovative email advertising solutions.Passendo has emerged as the leading platform in Europe for monetizing newsletter assets since its inception in 2016, created by two pioneers in the realm of digital advertising. Our cutting-edge email ad server and supply-side platform (SSP) have received numerous accolades and play a vital role in generating value for both publishers and advertisers globally, with access to more than 4,000 premium newsletters from publishing houses. By partnering with notable media publishers worldwide, we open up opportunities for new revenue streams through the often-overlooked channel of in-email advertising, enabling brands to reach new audiences and uncover exciting marketing avenues. We provide a wide range of essential features, such as detailed campaign management that includes A/B testing, multiple pricing structures like CPM, CPC, and CPA, as well as sponsorship alternatives. Users have the capability to customize the look of Native and Display formats for each ad, and they can take advantage of in-depth reporting on advertisers, campaigns, and overall performance metrics. Furthermore, our platform allows users to negotiate direct agreements with their network of publishers, offering complete control and transparency through Inclusion and Exclusion filters. This level of customization ensures that advertisers can adapt their demand strategies effectively to cater to distinct markets and industry verticals, significantly boosting their advertising success. In essence, Passendo not only optimizes ad placements but also empowers users to take full advantage of the dynamic digital advertising landscape. -
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Sportradar
Sportradar
Transforming sports betting with integrity, innovation, and engagement.Revolutionizing the interaction between sports fans and bettors, we act as a holistic supplier for gaming and betting operators worldwide. Our dedication to maintaining the integrity of sports includes measures to protect against match-fixing, doping, and other potential threats that could compromise the fairness of competitions. By utilizing innovative solutions, you can enhance your chances of winning, retaining customers, and maximizing fan engagement, ultimately boosting performance in both on-field and off-field scenarios. In today's competitive environment, gaming operators must adopt focused and efficient marketing strategies to effectively draw in and keep customers, whether they are in established markets or emerging ones. As a rights holder or publisher, you have the opportunity to unlock greater revenue streams from betting marketing budgets by improving advertisement conversion rates and building stronger sponsorship partnerships. Our extensive range of services encompasses everything from sports data and betting content to comprehensive front-end solutions and marketing services, all provided from a single source for your convenience. To cater to your customers' varied needs, ensure you have the most comprehensive portfolio available in the industry, allowing you to adapt and succeed in a challenging landscape. By tapping into these resources, you can foster innovation and drive the success of your operations while staying ahead of the competition. Embrace the future of sports engagement and betting today. -
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Modash
Modash
Modash is a business located in 2018 in Estonia that's known for a software product called Modash. Modash offers a free trial. Modash includes phone support, 24/7 live, and online support. Modash is SaaS software. Modash includes training via documentation, live online, and in person sessions. Modash is a type of influencer marketing software. Alternative software products to Modash are Le Guide Noir, Gleemo, and Nindo. -
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Zvook
Zvook
Unlock seamless podcast sponsorships for your brand's success!Discover a vast range of sponsorship possibilities with just one click, whether you wish to partner with a single podcast or connect with up to twenty. Dive into podcasts that align with your brand’s essence, budget, and desired audience to guarantee effective podcast marketing. You can choose to filter through ideal candidates or present your project brief and let the most compatible podcasts reach out to you. With the Zvook Platform, you can effortlessly find podcast matches, finalize campaign contracts, evaluate advertisement success, and handle transactions, making it a seamless addition to your marketing approach. If you’re venturing into podcast advertising for the first time, Zvook is a fantastic resource to test out which types of content and advertising costs best meet your brand's requirements. You can swiftly, openly, and easily examine numerous podcast sponsorship possibilities. To kick things off, create your profile to broaden your narrative's reach. Additionally, we will completely waive our fee for your first podcast advertising campaign that exceeds $5,000, ensuring a smooth start. Take advantage of this opportunity to enhance your brand's message through the dynamic landscape of podcast advertising, and watch as your engagement with potential customers flourishes. -
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Megaphone
Spotify
Elevate your podcasting experience with precision, insight, support.Megaphone provides cutting-edge podcast technology designed for both content creators and advertisers, equipping you with sophisticated tools that allow for effective publishing, monetization, and evaluation of your podcast projects. - Increase your earnings by implementing dynamic ad insertion strategies. - Access crucial insights that empower you to make strategic decisions based on data. - Maintain seamless scalability without facing any downtime or disruptions. - Take advantage of outstanding support from our dedicated customer service team. The Megaphone Targeted Marketplace (MTM) revolutionizes the podcast advertising sector by offering precise targeting and measurement capabilities similar to those in other digital marketing arenas. Reach your target audience on a massive scale by utilizing access to over 60,000 Nielsen audience segments, ensuring your advertisements are placed within premium content from leading podcast creators. Craft engaging ads specifically designed for the podcast medium, and additionally, acquire actionable campaign insights that can greatly improve your media strategy and lead to enhanced results. This holistic approach not only maximizes your advertising potential but also fosters meaningful connections with listeners. -
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Sovrn
Sovrn
Empowering content creators to monetize effectively and sustainably.Sovrn offers a diverse array of advertising solutions, technologies, and services tailored for a wide variety of content creators, which helps them generate revenue, grow their businesses, and access a vast pool of data that provides insightful analytics. We understand the importance of unique storytellers, a belief that resonates with the advertisers who choose to partner with us. Our dedication is towards fostering fair and transparent advertising practices, supporting net neutrality, and cultivating strong connections between publishers and advertisers. Regardless of whether you are a seasoned publishing professional or just starting out, we are committed to helping you effectively monetize your content. Our services feature header bidding, server-to-server bidding, and waterfall advertising methodologies. By partnering with top-quality, independent publishers, you can significantly enhance your campaign reach and engage with a responsive audience. We support display, mobile, and video campaigns through our esteemed, certified exchange. Additionally, some of the most respected websites and leading brands around the world depend on Sovrn for exceptional value and measurable results, ensuring mutual benefits from each partnership. Through our innovative tools, content creators can unlock their potential and achieve heightened success in the ever-evolving digital landscape, ultimately leading to a more sustainable business model.